Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
Newburyport Bank and Pentucket Bank are pleased to announce they have received formal regulatory approval for the establishment of River Run Bancorp, MHC as the singular, joint mutual holding company under which both banks will operate as separate, independent community banks.
River Run will manage the shared services organization supporting both Newburyport Bank and Pentucket Bank. While both Banks maintain their independent, mutual community bank status, working in tandem under River Run provides scale to the organization. Working together under River Run provides greater opportunities for advanced products and services and operational efficiencies. This will establish River Run as a dominant, sustainable, independent, and full service mutual community banking partnership in the Northeastern Massachusetts and Southern New Hampshire markets.
We are seeking a skilled and dynamic Digital Marketing Manager to join the River Run Marketing team, supporting River Run and its subsidiary banks. The ideal candidate will be a strategic thinker with a passion for leveraging digital platforms to drive brand awareness, engagement, and conversion. This role requires a combination of creativity, analytical prowess, and a strong understanding of various digital marketing channels.
Requirements
Social Media Management
Website CMS Management
Email Marketing
Digital and Traditional Media Management
EDUCATION AND EXPERIENCE
PHYSICAL REQUIREMENTS
River Run Services, LLC is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military.
If you are an individual with a disability and require a reasonable accommodation to complete the application process, you may contact Candela Borracci at cborracci@newburyportbank.com or call 978-225-8757.
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