Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Digital Marketing Specialist- Job Description
The Nation’s Leading Kayak Company – Designed, Molded, & Assembled in the USA! Our company goal is to combine affordable products with unparalleled service, and we are looking to add team members like you who will help to achieve those ideals.
Responsibilities
· Collaborates with the Sales Manager / VP, for maintaining product spec/support content, editing of existing content and implementation of new content on KL Outdoor websites.
· Develops, manages, and utilizes company’s social media channels for company and product promotion.
· Develops and maintains digital sales tools.
· Manage and optimize KL Outdoor product listings on customer websites (Amazon, Walmart, etc)
· Creation and presentation of Annual Sales Deck’s for customer assortments.
· Obtain basic knowledge and understanding of EDI requirements for all accounts.
· Understand vendor guidelines and agreements; ensure the company is consistently meeting all contractual obligations.
· New account set-up and customer account maintenance.
· Maintain updated knowledge of all KL Companies customers and their programs (Defective allowance, co-op, pay terms, commissions, etc.)
· Update and Maintain New and current product Images.
Qualities and skills we look for…
· Exhibit initiative, responsibility, and flexibility.
· Excels at developing professional relationships within all levels of the organization.
· Excellent verbal and written communication skills.
· Strong time management and organizational skills.
· Experience maintaining Amazon and other Seller listings.
· Microsoft Office (word, excel, outlook, teams) experience, required.
· Photoshop experience required.
· Valid driver’s license.
· Ability to lift 50lbs.
· WordPress skills.
· Web Design skills.
Job Type: Full-time
Pay: From $52,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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