Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Hopkinton Liquor Depot
Wine Consultants will work closely with the Wine Manager to execute projects associated with maintaining one of the largest and most extensive wine departments in the state. The Wine Consultant position is a customer service oriented position with the additional responsibility of inventory maintenance.
Candidates must possess a positive attitude towards customer service and harbor a personal interest in wine. Please note it is not necessary for candidates to have extensive pre-existing wine knowledge, however basic knowledge of grapes and wine regions preferred. Sales and service skills, work ethic, and attitude are more important. However, special consideration will be given to those candidates with the strong academic foundation in wine.
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