Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Curaleaf Culture:
At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.
What You’ll Do:
We are seeking a highly skilled and innovative Marketing Manager, Digital Marketing to lead our programmatic advertising initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing programmatic campaigns across various channels. As a Marketing Manager, Digital Marketing Advertising you will leverage data-driven insights and cutting-edge technology to drive performance and achieve marketing objectives.
Who You Are:
The ideal candidate will work closely with creative teams to develop compelling ad creatives that align with programmatic strategies and optimize for engagement and conversion.
Conduct in-depth analysis of campaign performance and provide actionable insights for optimization.
Generate regular reports outlining key metrics, trends, and recommendations for campaign improvements.
Keep up-to-date with industry trends, programmatic technologies, and emerging advertising platforms to recommend and implement new strategies.
Proven experience in programmatic advertising, media buying, and campaign optimization.
Strong understanding of programmatic platforms, including DSPs, SSPs, and DMPs.
Proficiency in data analysis tools and platforms.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, dynamic environment.
What We Offer:
Curaleaf Awards and Achievements:
2023 Ragan’s Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good’s Good Neighbor Award
2020: Minorities for Medical Marijuana’s Diversity & Inclusion Award
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Twitter: @Curaleaf_Inc