Digital Marketing Manager jobs in Orange, CA

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands. 

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data. 

Job Description

As a Senior Product Marketing Manager at Western Digital you will play a pivotal role in driving the success of our SanDisk consumer products in the market. You will be responsible for developing and executing comprehensive product and category marketing strategies that differentiate our offerings and drive customer engagement. The ideal candidate is a strategic thinker, adept at market analysis, and possesses a deep understanding of how to position products effectively. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

 Market Analysis and Strategy: 

• Conduct an in-depth market research to identify trends, opportunities, and competitive landscape. 
• Develop and maintain a deep understanding of customer needs, pain points, and preferences. 
• Utilize market insights to inform product positioning and go-to-market strategies. 

 Product Positioning and Messaging: 

• Craft compelling and differentiated product positioning and core messaging strategies that resonates  with target audiences. 
• Create impactful marketing strategies and collaborate with cross-functional teams to ensure consistent messaging across all customer touchpoints. 
• Develop and maintain a deep understanding of the unique value propositions of our products. 

 Sales Enablement: 

• Work closely with the regional interlock team to provide training on product features, benefits, and competitive positioning. 
• Support the development of sales tools and resources to enable the sales team in their efforts. 
• Monitor and analyze the effectiveness of sales enablement materials.  

  Cross-Functional Collaboration: 

• Collaborate with product management, regional interlock, PR, and other teams to ensure alignment on product strategy and messaging. 
• Work closely with the marketing team to integrate product messaging strategies into broader marketing campaigns. 

Qualifications

REQUIRED:

• Bachelor's degree in marketing, business, or a related field; MBA is a plus.
• 7 years of experience in product marketing, with a focus on consumer electronics, or similar.
• Proven track record of developing and executing successful product marketing strategies.

SKILLS:

• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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