Digital Marketing Program Manager jobs in Lowell, MA

Are you looking to join a company that is experiencing extreme growth? Do you want to be a pioneer in an industry that is changing fast? If so, keep reading - this may be the perfect opportunity for you.

The Role: 

The manufacturing technology category is exploding, and unlike other providers that offer only limited benefits, L2L helps manufacturers transform their operations to boost productivity in just a matter of weeks. Our technology drives world-class performance, and we are now looking to add a world-class Marketing Manager who wants to be on the ground floor of the emerging “Connected Workforce” category. 

For this role, you will drive customer-centric marketing initiatives for L2L’s products and services. Reporting to the Director of Revenue Marketing and collaborating closely with Sales, this position will primarily focus on driving customer expansion and renewals through digital marketing initiatives. The ideal candidate will possess a strong understanding of customer lifecycle management and be proficient in developing and executing targeted marketing campaigns to increase customer retention and drive upsell opportunities.

Responsibilities:

• Help to develop and implement ABM marketing strategies aimed at expanding and retaining our customer base.
• Assist in the creation of all assets needed for successful LinkedIn, Google Ads, programmatic display, and email marketing campaigns, including target account lists, landing pages, forms, email nurture tracks, and campaign workflows.
• Coordinate and participate in field marketing activities, including planning trade shows, conferences, regional events, and webinars.
• Cultivate customer advocacy by encouraging and facilitating the generation of reviews on platforms such as G2 and other relevant sites, amplifying positive customer experiences to drive brand credibility and loyalty.
• Monitor and optimize customer journey touchpoints to enhance the overall customer experience.
• Utilize HubSpot to automate processes and streamline customer communications.
• Help to identify trends and insights that inform customer expansion strategies.
• Analyze campaign performance and provide recommendations for continuous improvement.

Requirements:

General Experience

• 3 years of experience in B2B digital marketing or customer engagement marketing
• SaaS or technology environment preferred; manufacturing industry experience a huge plus
• Bachelor's degree, preferably in marketing or related field

Technical Experience

• Strong experience with HubSpot for CRM and marketing automation
• Experience with ad platforms like LinkedIn and Google Ads
• Experience with webinar software like ON24, Zoom, or WebEx
• Experience with analytics tools like Google Analytics, Search Console, or SEO platforms (e.g., SEMRush or Moz Pro) 
• Experience with graphic design tools like Canva
• Experience with Google Suite

Skills & Traits

• Hands-on experience successfully leading demand generation and customer campaigns
• A customer-centric mindset
• Ability to manage multiple ongoing marketing projects simultaneously in a fast-paced environment
• Proactive, with acute attention to detail
• Critical thinker with strong writing, communication, and time management skills
• Exceptional interpersonal and relationship-building skills, with proven ability to collaborate across functions

Preferred Qualifications: 

Strong candidates will be self-starters with the ability to work through ambiguity. We highly value  people who are humble, learn quickly, and deliver results. At L2L, we are focused on  empowering our clients, and our team, by working together. 

Preferred Locations:

L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the  collaborative nature of this role, there is a preference for candidates in the New England area. 

About L2L: 

L2L is on a mission to empower workers to manufacture better together. How? By digitizing shop floor processes and presenting information to workers in ways that make plants more efficient, reliable, and profitable. 

L2L is a connected workforce platform that creates real-time visibility across all departments,  enables the entire workforce to systematically identify and solve problems, and provides workers with the personalized information they need to do their best work. More than 225,000  frontline workers love how L2L gives them the confidence to perform at their best. 

L2L is backed by M33 Growth, a growth-focused private equity firm in Boston Massachusetts that provides both capital and resources to develop already-great businesses into market leaders.