Digital Marketing Program Manager jobs in Passaic, NJ

Midea Group is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group with over 300 employees in the US and over 1 Billion Business Revenue, and we are expanding our presence in the US and North America.

Job Summary:

MAJOR DUTIES: The Digital Marketing Manager will be responsible for all digital marketing functions within the organization. Lead paid brand performance advertising initiatives, social media, influencer, & SEO. Create a vision and media strategy to build brand awareness, drive new traffic, while balancing the image of the brand. This also includes content development, testing, and optimization. The ideal candidate will manage the execution of a national strategy and execute all initiatives.

• Job Responsibilities:
• Manage day to day efforts with the media and social media agency (include planning, KPI setting, reporting, billing, and RFP’s).
• Execute digital campaigns, monitor performance, optimize, and provide campaign results.
• Manage all social media channels: Calendar planning, day-to-day execution, and KPI setting.
• Execute marketing efforts on al social media platforms.
• Report & track social performance and provide weekly/monthly distribution. Provide executive summary.
• Management of social media tools; explore new social media tools, trends, and social listening.
• Define all elements of SEO (SEM, PPC, & organic) strategy and execution. Work with the media agency to optimize, leverage tools (SEM Rush) to advance results.
• Define influencer program and requirements (program, agency, criteria, tools etc.)
• Define contents/multimedia for digital channels: work with agency/creative team to develop & execute.
• Align with eCommerce for integration, planning, and providing overall marketing support.
• Work with eCommerce to understand retail.com requirements and provide digital content/marketing support.
• Create digital tool kits for sales/eCommerce for new product launches.
• Research digital trends and Martech tools to advance digital capabilities.
• Develop scorecards and executive summaries to be distributed daily.

Required Qualifications:

• 4-year Undergraduate Degree.
• 5 years of digital marketing and/or related experience.
• Demonstrate ability to think strategically, research trends, and execute.
• Experience with digital campaigns, social media, influencers, and SEO.
• Strong analytical skills and reporting metrics and performance.
• Strong written and oral communication skills.
• Resilient, with a “can-do” attitude.
• Ability to self-manage projects and thrive in a fast-paced environment.
• Advanced skills in PowerPoint and Excel.
• Regular domestic and occasionally internal travel.

Salary: $100k-$130k, 15% Bonus, 401K, Medical, Dental, Vision

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.