Digital Marketing Program Manager jobs in Richmond, VA

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Senior Digital Marketing Manager
  • Empower Brands
  • Richmond, VA FULL_TIME
  • Senior Digital Marketing Manager
     
    Position Overview:
     
    Empower Brands is looking for a highly skilled and experienced Senior Digital Manager to lead our digital marketing initiatives. This role is a key member of our marketing team, responsible for developing and executing on digital marketing strategies to drive brand awareness, lead generation, engagement, and conversion. The Senior Digital Manager requires a strategic thinking with a deep understanding of online tactics – paid and organic, consumer behavior, and emerging trends in marketing landscape.
     
    The Senior Digital Manager will support the residential brands of the Empower Brands portfolio, working with the corporate team and franchisees alike.
     
    Responsibilities:
     
    • Strategic Development: develop and implement innovative digital marketing strategies aligned with overall business objectives, leveraging market insights, data analytics, and industry best practices.
    • Team Leadership: Lead and mentor team of online marketing professionals fostering a collaborative and high-performing culture while providing guidance on campaign ideation, execution, and optimization.
    • Campaign management: oversee the planning, execution, and optimization of multi-channel digital campaigns across platforms such as SEO, SEM, social media, email, and content marketing.
    • Partner Management: Cultivate and maintain relationships with external partners, agencies, and vendors to enhance digital marketing capabilities and explore new opportunities for collaboration.
    • Performance Analysis: Utilize data-driven insights to assess campaign performance, identify areas for improvement, and optimize strategies for maximum ROI
    • Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources and adherence to financial targets.
    • Cross-functional Collaboration: Collaborate closely with internal teams such as operations and sales to align strategies with brand priorities
    • Stay Current: Stay abreast of industry trends, technological advancements, and best practices in digital marketing, continuously seeking opportunities to innovate and improve our digital marketing efforts.
     
    Qualifications:
     
    • Bachelor’s degree  in marketing, communications, business administration, or related field
    • Minimum of 7 years of experience with proven track record of success in developing and executing strategic campaigns
    • Strong leadership skills with track record of management success
    • Expertise in digital marketing channels and platforms, including but not limited to SEO, SEM, social media, email, and analytics tools.
    • Excellent communication skills, both written and verbal, with the ability to effectively present ideas
    • Analytical mindset with proficiency in data analysis and interpretation, using insights to drive decision-making and optimize campaign performance
    • Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

  • Just Posted

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Digital Marketing Coordinator
  • Richmond Window Corporation
  • Henrico, VA FULL_TIME
  • Who We Are Looking For You thrive on making connections, not just between points of data, but between people and the stories that move them. With a talent for juggling multiple platforms and an eye fo...
  • 20 Days Ago

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Digital Marketing Specialist
  • Anton Paar USA
  • Ashland, VA FULL_TIME
  • Overview: You are... a content generator with expertise in the digital marketing place, an innovator with a strategic approach, and a consultant who aims for producing measurable results. As a Digital...
  • Just Posted

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Digital Marketing Analyst
  • Haley Automotive Group
  • Richmond, VA FULL_TIME
  • Minimum Skills required: ● Superior oral and written communication skills ● Knowledge of digital marketing/social media and branding best practices ● Strong interpersonal skills and ability to work wi...
  • 7 Days Ago

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Digital Marketing Intern - Remote
  • Hamilton Beach Brands Inc
  • Allen, VA INTERN
  • Digital Marketing Intern - Summer Semester 2024Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of a wide range of branded small electric household and specialty houseware a...
  • 28 Days Ago

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Digital Marketing Specialist
  • Accessia Health
  • Midlothian, VA FULL_TIME
  • At Accessia Health, our commitment to Service, Compassion, Accountability, and Person-Centered care isn't just a set of words; it's the foundation of who we are. These values drive us to build strong ...
  • 1 Month Ago

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0 Digital Marketing Program Manager jobs found in Richmond, VA area

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Senior Director - Inland Marine Product Line Leadership
  • Markel Corporation
  • Richmond, VA
  • What part will you play? If you're looking for a place where you can make a meaningful difference, you've found it. The ...
  • 4/24/2024 12:00:00 AM

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Channel Marketing Specialist
  • Mckesson
  • Richmond, VA
  • McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for del...
  • 4/24/2024 12:00:00 AM

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Marketing Associate
  • Cary Street Partners
  • Richmond, VA
  • The Marketing Associate will help execute the firm’s comprehensive marketing strategy across mediums, with a focus on di...
  • 4/24/2024 12:00:00 AM

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Channel Marketing Specialist
  • Mckessons Corporate
  • Richmond, VA
  • Your ConsentGoogle AnalyticsWe may use Google Analytics to measure how you interact with our website in order to improve...
  • 4/23/2024 12:00:00 AM

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Senior Manager, Search Engine Optimization (SEO)
  • EAB
  • Richmond, VA
  • At , our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to...
  • 4/22/2024 12:00:00 AM

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Brand Marketing & Communications Coordinator
  • Smart Solutions
  • Richmond, VA
  • Description We're seeking a dynamic Brand Marketing & Communications Coordinator to drive our brand initiatives and comm...
  • 4/22/2024 12:00:00 AM

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Marketing Manager
  • Amentum
  • Richmond, VA
  • **This hands-on Marketing position is responsible for planning and executing marketing initiatives and events of all siz...
  • 4/22/2024 12:00:00 AM

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Product Manager - Remote within 100 miles of Office Location
  • CarMax, Inc.
  • Richmond, VA
  • 8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220 CarMax, the way your career should be! About thi...
  • 4/22/2024 12:00:00 AM

Richmond (/ˈrɪtʃmənd/) is the capital of the Commonwealth of Virginia in the United States. It is the center of the Richmond Metropolitan Statistical Area (MSA) and the Greater Richmond Region. Richmond was incorporated in 1742 and has been an independent city since 1871. As of the 2010 census, the city's population was 204,214; in 2016, the population was estimated to be 223,170, making Richmond the fourth-most populous city in Virginia. The Richmond Metropolitan Area has a population of 1,260,029, the third-most populous metro in the state. Richmond is located at the fall line of the James R...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Program Manager jobs
$66,500 to $91,007
Richmond, Virginia area prices
were up 1.2% from a year ago

Digital Marketing Program Manager in Boston, MA
Performs and analyzes ad copy and landing page tests to increase conversion rates.
January 02, 2023
Produces landing pages & microsites for direct and traditional media.
March 19, 2023
Provides strategic oversight and day-to-day management of all search marketing and digital media acquisition and cross-sell efforts for assigned business lines.
April 12, 2023
Digital Marketing Program Manager in Lake Forest, IL
Demonstrate ability to work as a team player, prioritize, multi-task and work with minimal supervision.
March 06, 2023
Develop and execute timely delivery of communications ensuring that all content is aligned with content calendar, and track performance.
April 21, 2023
Digital Marketing Program Manager in San Jose, CA
Manage content development, coordination, editing, production and publishing of the IQnews sales communications program.
December 03, 2022
Contribute as appropriate to other Marcom initiatives that require an online presence or that intersect with duties and responsibilities above.
February 05, 2023