Digital Marketing Program Manager jobs in Scranton, PA

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Digital Marketing Manager
  • Benco Dental
  • Pittston, PA FULL_TIME
  • Location: Hybrid/Pittston, PA. This position is expected to have an onsite presence approximately 2 times per week.

    Digital Marketing Manager at Benco Dental

    At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

    What’s in it for YOU?

    • Excellent Compensation Packages

    • Medical, Dental and Vision Benefits Effective on Day 1

    • 401k Package, Paid Time Off Program, and Profit Sharing

    • Flexible/At Home Working Options

    • Associate Discounts and Community Giveback Programs

    • College Tuition Savings Program

    • Caring Family Culture Toward all Associates

    • Certified as a FORTUNE Great Place to Work

    • Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

    • Family owned for 90 years

    Position Summary:

    Benco Dental is looking for a marketer to Digital Marketing Manager who will be responsible for the development and implementation of the digital marketing strategy and annual plans.  This will be a key role in Benco Dental’s digital transformation journey and will support the delivery of a best-in-class user experience across our web properties and digital channels.

    They will ensure that every component of our digital properties is bold, innovative, drives measurable engagement, and built from a customer-centric perspective. They will develop digital and technology strategies that successfully support both the company's brand and lead generation and revenue-generating opportunities, while connecting to the best tools, content, and integration in the technology ecosystem.

    Do YOU Possess These Skills and Attributes?

    • Creative innovator who stays up to date on current marketing trends including the use of AI
    • Exceptional organization, presentation, and communication skills

    Do These Responsibilities Interest YOU?

    • Digital Marketing Strategy: Refine, own and execute on the digital marketing strategy and annual plan in alignment with business objectives.
    • Team Leadership & Development: Build out the Digital Marketing function. Manage, guide and coach a team of direct reports responsible for various digital functions, including email, social media, SEO/CRO, Web, and content.
    • Campaign Development: Work with team to develop effective integrated and automated campaigns including that drive awareness and engagement, increase traffic, generate leads and increase conversion.
    • Target Segmentation: Implement segmentation and personalization strategies to enhance campaign effectiveness. Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses. Utilize dynamic content to engage current and potential customers.
    • Budgeting: Develop and track the digital marketing budget
    • Platform Management: Select, support and manage all digital marketing tools, platforms (e.g., HubSpot) and vendors. Collaborate with IT to ensure proper setup, integration with other tools, and data integrity within the platform.
    • Data Analysis: Leverage data to understand performance by measures and reporting on all digital marketing campaigns and assessing against goals (ROI and KPIs).
    • Agency Partner Management: Select and support digital agency partners that can augment the internal team.
    • Other: Support ongoing competitive intelligence activity to drive program opportunity identification.

    Do YOU Meet These Requirements?

    • Bachelor's degree in Digital Marketing, Communications, or related field
    • 6 years in Digital Marketing
    • 3 years of people management experience
    • Experience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABM
    • Prior experience working in HubSpot or other marketing automation platforms.

    Who We Are: It’s our Mission to Drive Dentistry Forward

    Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

    We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

    If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

    We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.

  • 17 Days Ago

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Wireless Sales Manager - W1884 / W2024
  • Influence Marketing
  • TUNKHANNOCK, PA FULL_TIME
  • Overview Who are we?OSL is a dynamic, people-driven company providing outsourced sales services for some of North America’s biggest Fortune 500 companies. We hire passionate people looking for their n...
  • 1 Month Ago

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Vice President of Marketing and Digital Transformation
  • Benco Dental
  • Pittston, PA FULL_TIME
  • Location: Hybrid/Pittston, PA. This position requires an onsite presence 2x per week. Vice President of Marketing and Digital Transformation at Benco Dental At Benco Dental, our company is our family,...
  • 17 Days Ago

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Manager, Digital Solutions
  • Health Partner Plans, Inc.
  • Scranton, PA FULL_TIME
  • Why Choose Jefferson Health Plans? We are an award-winning, not-for-profit health maintenance organization offering Medicaid, Medicare, and Children’s Health Insurance Program (CHIP) plans that includ...
  • 16 Days Ago

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Digital and Automation Engineering Manager - Manufacturing
  • KP Recruiting Group
  • Wilkes Barre, PA FULL_TIME
  • KP Recruiting Group is a consulting firm that provides leadership and exceptional talent to some of the world’s leading companies. Headquartered in the Midwest, KP Recruiting Group has successfully co...
  • 18 Days Ago

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Sales and Marketing Manager
  • UniTrust Financial Group
  • Scranton, PA FULL_TIME
  • Sales and Marketing Manager Location: Remote About InsuraTec Services Group: InsuraTec Services Group is a leading provider of financial and insurance services, dedicated to helping clients secure the...
  • 10 Days Ago

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0 Digital Marketing Program Manager jobs found in Scranton, PA area

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Marketing Coordinator
  • Business Process Outsourcing Company
  • Wilkes-Barre, PA
  • Job Description Job Description Position Title: Marketing Coordinator Division: North America Position Reports to: Vice ...
  • 3/28/2024 12:00:00 AM

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Field Sales Representative Wilkes Barre/Scranton, PA
  • The Nielsen Company
  • Scranton, PA
  • **Field Sales Representative - Wilkes Barre/Scranton, PA** * **Please wait...** **Location:** Scranton, PA, US **Field S...
  • 3/27/2024 12:00:00 AM

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Vice President of Marketing and Digital Transformation
  • Benco Dental
  • Pittston, PA
  • Vice President of Marketing and Digital Transformation Location: Pittston, PA Business Unit: Marketing START YOUR APPLIC...
  • 3/26/2024 12:00:00 AM

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Outside Sales Representative
  • Hibu Inc.
  • Scranton, PA
  • ** Outside Sales Representative** **Job Category****:** Premise Sales **Requisition Number****:** OUTSI008410 Showing 1 ...
  • 3/26/2024 12:00:00 AM

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Remote Data Entry Work From Home - Entry Level Online
  • Maxion Research
  • Scranton, PA
  • We appreciate you checking us out! Work At Home Data Entry Research Panelist Jobs - Part Time, Full Time This work-from-...
  • 3/25/2024 12:00:00 AM

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Inbound Telesales and Retention Customer Service Representative - PA or KS residents only
  • IONOS Inc.
  • Scranton, PA
  • Inbound Telesales & Retention * Scranton, PA, USA * Full Time *Full Benefits* **C** **OVID-19 UPDATE**: At IONOS, the he...
  • 3/25/2024 12:00:00 AM

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Creative Marketing Representative/Market Analyst
  • van Hoekelen Greenhouses, Inc.
  • McAdoo, PA
  • THE BASICS Maintain website content. Create and maintain an annual catalog. Improve SEO for online presence. Email marke...
  • 3/24/2024 12:00:00 AM

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LPN - Licensed Practical Nurse (Geisinger Community Medical Center, Scranton)
  • Geisinger
  • Scranton, PA
  • Job Title: LPN - Licensed Practical Nurse (Geisinger Community Medical Center, Scranton) Location: Scranton, Pennsylvani...
  • 3/24/2024 12:00:00 AM

Scranton is the sixth-largest city in the Commonwealth of Pennsylvania. It is the county seat and largest city of Lackawanna County in Northeastern Pennsylvania's Wyoming Valley and hosts a federal court building for the United States District Court for the Middle District of Pennsylvania. With a population of 77,291, it is the largest city in the Scranton–Wilkes-Barre–Hazleton, PA Metropolitan Statistical Area, which has a population of about 570,000. The city is conventionally divided into 7 districts: North Scranton, Southside, Westside, East Scranton (Hill Section), Central City, Minooka, ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Program Manager jobs
$63,312 to $86,644
Scranton, Pennsylvania area prices
were up 1.5% from a year ago

Digital Marketing Program Manager in Boston, MA
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Digital Marketing Program Manager in San Jose, CA
Manage content development, coordination, editing, production and publishing of the IQnews sales communications program.
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Contribute as appropriate to other Marcom initiatives that require an online presence or that intersect with duties and responsibilities above.
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