KP Recruiting Group is a consulting firm that provides
leadership and exceptional talent to some of the world’s leading companies.
Headquartered in the Midwest, KP Recruiting Group has successfully completed
countless engagements in the United States, Europe and Latin America. We
represent clients in all industries and all sizes. Our mission is to provide
exceptional client and candidate experiences in order to get the best possible
results. On behalf of our client, we are excited to present the following confidential
role. We look forward to hearing from you and discussing the opportunity!
The Role:
The Digital Engagement manager will coordinate digital strategy and execution across paid and owned channels for our professional audience segment. This role will handle and optimize Omni-channel digital media and content (social, search, CRM, web, mobile, etc) in partnership with brand marketing, platform product owners, and our professional veterinary affairs team.
Principal Duties and Responsibilities:
Content Strategy & Management
Own the full brand experience for our professional audience. Responsible for developing and presenting clear omnichannel engagement plans, including ecosystems, customer journeys and communications calendars as well as partnering with our 24/7 Content Team to demonstrate target audience insights, search data, CRM data and more to develop and run content across the professional journey. This role works cross-functionally across brand, Professional Veterinary Affairs (PVA), and digital teams to ensure our go to market strategies with the professional audience are consistent.
Activation & Optimization
Run activation of content on owned channels including site/platforms, social, search, and CRM. This includes the management of a professional Facebook group in partnership with our PVA team and LinkedIn in partnership with Corporate Communications.
Insights & Analytics
Collaborate with the Insights & Analytics team and agency partners to develop reporting and insight analysis on always-on programs. Including but not limited to, platform reporting, web reporting and Brand Lift Study analysis. Supervise social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define standard methodologies to scale to global markets.
Test & Learn Best Practices
Track industry and platform trends, and interpret these for business needs and opportunities to help drive engagement. Build test & learns for new technologies and capabilities in the space to be rolled out to other teams. Bring to bear partnerships with major platforms to build learning agendas and take advantage of beta opportunities for the brand.
Requirements
Basic qualifications include: Bachelor’s Degree required in Marketing or related field with 3-5 years of digital or content marketing.
Preferred qualifications include: MBA applicable.
Areas of Skills/Knowledge/Abilities:
Deep knowledge of social platform best practices
Experience building organic and paid content that works across a variety of channels and platforms
Familiarity with SEO, paid media, and CRM touchpoints
Ability to work cross-functionally and handle simultaneous projects
Strong communication and interpersonal skills
Ability to make data-driven decisions
Understanding of agile methodology and process
Ability to thrive in a digital innovation culture, while dealing with ambiguity and evaluating trends in the changing landscape
Strong Project Management skills
Proven record of work with marketing teams and build brands
Experience with Adobe Creative Suite a plus
Experience with Salesforce Marketing Cloud a plus
Benefits
Our
client offers a comprehensive benefits package including:
401k
Matching
Family and
Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time
Off & Paid Holidays
Long &
Short-Term Disability
Identity
Theft Plans
Retirement
& Pension Plans
Employee
Assistance Program
Employee
Referral Program
Tuition
Reimbursement Programs
Advancement
& Professional Growth opportunities
Parental
Leave
& More