Job Description: Digital Marketing Specialist
Hours: Full Time Monday – Friday 8:00 AM to 4:30 PM, 40 hours per week. Some weekends & evenings may be required for trade show/event coverage.
Salary Range: TBD
Reports To: Director of Manufacturing, Sales & Marketing
Summary/Objective
We are looking for a qualified Print & Digital marketing specialist to join our growing team. You will help lead our marketing efforts using new media and digital tools. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position with significant growth potential is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities. Ultimately, you should be able to promote our company and increase client engagement.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Maintain/modify website and e-commerce platform
· Manage interactions with electronic and print media outlets and provide requested content
· Work under immediate supervision
· Design digital media campaigns aligned with business goals
· Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
· Manage end-to-end digital projects
· Establish our web presence to boost brand awareness
· Maintain a strong online company voice through social media
· Liaise with Marketing, Sales and Product development teams to ensure brand consistency
· Suggest and implement direct marketing methods to increase profitability
· Monitor ROI and KPIs
· Stay up-to-date with digital media development, plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; coordinating mailing lists.
· Updates job knowledge by participating in educational opportunities; reading trade publications.
· Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Qualifications:
· Bachelor’s degree in Marketing, Digital media or relevant field or equivalent work experience (5 years)
· Experience as a Digital media specialist or Digital marketing manager
· Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
· Experience with visual communication principles
· Familiarity with web design and content management systems
· Excellent analytical and project management skills
· An ability to multitask and perform under tight deadlines
· Strong verbal and written communication skills
· Additional qualification in web design or animation is a plus
· Excellent communication skills.
· Capable of multitasking
· Understanding of social media platforms and ability to promote company communications through them
· Photo/video editing
· Capable of working with Microsoft Office Word, Excel and PowerPoint
· Able to communicate clearly in English
· Ability to lift 25 pounds, standing or sitting for extended periods of time.
· Communicate clearly on the telephone
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Job Type: Full-time
Pay: $60,716.00 - $66,759.00 per year
Benefits:
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Work Location: In person
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