Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
```Job Overview: *PLEASE READ TO THE END FOR APPLICATION REQUIREMENTS*
Team Mariposa is seeking 1 talented and spirited employee to fill the role of Digital Marketing Specialist. This person is creative, daring, business savvy, and has a go getter attitude.
As Digital Marketing Specialist, you will be responsible for helping develop, design, and implement digital marketing strategies and materials to assist our many clients with their marketing objectives. Understanding of brand cohesion, social media platforms, and general marketing tactics are completely necessary. If you have a passion for digital marketing and an "everything is figure-outable" attitude," we want to hear from you!
Responsibilities:
- Develop and implement digital marketing campaigns across various platforms, including social media, search engines, and email marketing
- Manage social media accounts and create engaging content to increase followers and drive user engagement
- Monitor website traffic, analyze data, and identify opportunities for optimization
- Conduct keyword research and optimize website content for search engines
- Collaborate with the design team to create visually appealing graphics and videos for digital marketing campaigns
- Track and measure the performance of digital marketing campaigns using analytics tools
- Stay up-to-date with the latest trends and best practices in digital marketing
Skills:
- Strong knowledge of social media platforms and strategies
- Proficiency in Canva or Adobe Creative Suite
- Experience with performance marketing and advertising platforms such as Google Ads
- Familiarity with website design and search engine optimization (SEO) techniques
-Familiarity with high quality visuals including graphic design, photography and videography
- Excellent analytical skills and ability to interpret data to drive decision-making
- Strong written and verbal communication skills
- Ability to work independently as well as collaboratively in a team environment
If you are a creative thinker that wants to be a part of a growing team, send your MOST creative cover letter and resume to miguel@mariposams.com
Job Type: Full-time
Pay: $35,000.00 - $40,000.00 per year
Benefits:
Schedule:
People with a criminal record are encouraged to apply
Ability to Relocate:
Work Location: Hybrid remote in Albuquerque, NM 87113