DIGITAL OPERATIONS SPECIALIST jobs in Spartanburg, SC

POSITION SUMMARY

Creates content for multiple media channels, such as websites, social media, and email to promote the county’s goals and increase its online visibility.

ESSENTIAL DUTIES:

• Works closely with the Communications Manager to develop, plan, organize, coordinate, and implement the county’s cohesive marketing, communications, social media and branding strategy; develops creative internal and external content for the county, ensuring the messaging is consistent, engaging, and advances the county’s goals.
• Work is performed under the general supervision of the Communications Manager. Supervision is exercised over departmental functions.
• Understands the importance of timing and setting, responds to crises and setbacks, and ensures that information released is consistent with the county’s goals.
• Implements branding initiatives that improve the county’s reputation; develops content for internal publications (newsletters, email announcements, special projects, videos, etc.).
• Understands copywriting, graphic design, layout, and publishing; Impeccable copywriting and copy editing abilities.
• Familiarity with social media platforms and social media marketing.
• Assists in building digital campaigns; designs creative content for social media and advertisements.
• Produces and edits video content that aligns with the county’s goals and maintains consistent branding.
• Produces videos, podcasts for the public through social media, news conferences and/or radio as required.
• Creates digital, video, audio, and print content; Track engagement across various platforms and make data-driven decisions.
• Uses analytics and marketing tools to track and stay up-to-date on digital media trends and patterns; monitors projects' progress toward completion.
• Research and support new communications related projects that can document, share, and promote the County.
• Experience managing digital content; Working knowledge of content management systems, HTML coding, and digital graphics production.
• Experience with search engine marketing, Google Analytics, and Google AdWords; Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Lightroom, Premiere Pro); Proficiency with Microsoft Office (Excel, PowerPoint, Word, SharePoint, Teams).
• Conceptualize, produce and edit the County’s video marketing/communications efforts; Work with the Communications Manager to keep website information current and relevant; produces brochures and flyers to promote County services, functions, and programs.
• Help manage the County’s website and social media channels; Support departments’ digital media requests and initiatives; does related work as required.
• Must be able to understand and follow instructions – both oral and written – to work productively in a team environment and to skillfully use tools and equipment related to assignments, according to instructions.
• Ability to write clear and concise reports; ability to establish and maintain effective working relationships with associates, community partners, and the general public. Performs other duties as assigned; Performs related tasks as required.

KNOWLEDGE, SKILLS AND ABILITIES:

• Excellent written, verbal, and listening communication skills.
• Excellent organizational and time management skills.
• Excellent video production and editing skills, including with video editing software, preferably Adobe Premiere Pro and Final Cut Pro X. Proficiency with communication technologies.
• Proven social media practitioner and experience speaking to online audiences.
• Understands role of local government. Strong and confident leadership track record.
• Must be able to: Pay attention to detail with a high level of accuracy. Work with minimal supervision. Meet deadlines. Work independently and as part of a team. Effectively manage multiple projects. Demonstrate flexibility. Exercise sound judgment and decision-making. Handle confidential information discreetly. Maintain a positive attitude and bring a spirit of cooperation of collegiality to the role.
• This is sedentary work requiring the exertion of up to 10 pounds of force occasionally and a negligible amount of force frequently or constantly to move objects; work requires reaching, lifting, fingering, grasping, and repetitive motions; vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels; visual acuity is required for preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities; the worker is not subject to adverse environmental conditions.

EDUCATION AND EXPERIENCE:

• Any combination of education and experience equivalent to graduation from an accredited college or university with major course work in digital media, journalism, mass communications, public relations or related field and 2 – 4 years of experience working in a digital media, marketing, communications, or public relations position.
• Special Requirements: Possession of an appropriate driver's license valid in the State of South Carolina.

LICENSE, CERTIFICATIONS, and OTHER REQUIREMENTS

• All regular full-time and part-time employees of Spartanburg County are required by state law to participate in the South Carolina Retirement System.
• Possession of a valid driver's license issued in the state of South Carolina.