Director of Customer Insights develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Being a Director of Customer Insights designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development. Additionally, Director of Customer Insights requires a bachelor's degree. Typically reports to top management. The Director of Customer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Director of Customer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Overview
The primary role of the Director/Associate Director, Insights is to support and provide disease area expertise to the end-to-end insights generation process using our proprietary market research data across a therapy area. The position reports to the Franchise Head/Director and is based in Exton, PA.
Key Responsibilities
To add incremental value to the Spherix report production and insights generation process:
To assist with client management and presentations:
To provide assistance to marketing and business development
Key Deliverables
Education & Experience
What You Bring
Generous Benefits Package
Interested candidates should submit a resume with cover letter stating why this role is of interest and what attributes you will bring to the Spherix team.
About Spherix
At Spherix, we are a hyper-focused market intelligence firm that leverages our proprietary network of Health Care Practitioners (HCPs) to provide actionable insights to our clients so that they can make better decisions. We specialize in select dermatology, gastroenterology, nephrology, neurology, ophthalmology, and rheumatology markets.
Our leadership team has extensive client-side experience in biopharmaceutical brand management and strategic marketing, coupled with a passion for the specialty markets that they cover. Our therapy teams intimately understand each therapeutic market and effectively partner with our clients. In addition, Spherix Global Insight’s proprietary network allow us to not only rapidly turnaround research, but it also ensures a high-quality respondent base that is engaged in the research process.
Spherix Global Insights has a passionate team of professionals that is driven by helping customers turn information into insights. Our proprietary approach and our passionate team have allowed the company to grow rapidly over the past five years.
Recognized by the Philadelphia Business Journal as one of the fastest growing businesses in Philadelphia- Award: Soaring 76 – 2019, 2020, 2021, 2022, 2023
Recognized by the Entrepreneurs’ Forum as one of the fastest growing privately held business in the region- Award: Philadelphia 100- 2019, 2020, 2021, 2022