Division Marketing Manager jobs in Bloomington, IN

Big Woods Restaurants, a local brand with a passion for hospitality, has its roots in Indiana. What began as a single location has grown into a family of 10, serving various communities across the state, including Nashville. We firmly believe that every guest who walks through our doors deserves more than just a meal; they deserve an unforgettable experience. At Big Woods Restaurants, we take immense pride in our warm and welcoming hospitality. Our commitment goes beyond providing excellent service; it extends to our dedication to showcasing the best of Indiana. We proudly offer a carefully curated selection of local brews, handcrafted cocktails, and heartwarming Midwestern comfort food. As part of our extended family, we work hand-in-hand with our sister companies, including Hard Truth Restaurant, Hard Truth Distilling Co., and Quaff ON! Brewing Co. Together, we’re more than just a group of businesses; we’re sharing our love for craft and community with every guest we serve.

As the Big Woods Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth for Big Woods Restaurants. You will lead our marketing efforts and collaborate closely with senior management to ensure that our marketing endeavors align with our business goals and objectives.

Marketing Manager Key Responsibilities:

• Strategic Planning: Develop and implement a clear and cohesive marketing strategy that aligns with the Big Woods vision and goals.
• Brand Management: Maintain and enhance the Big Woods brand identity, ensuring consistency across all marketing channels.
• Digital Marketing: Oversee all digital marketing efforts, including website management, social media marketing, email campaigns, online advertising, and SEO/SEM strategies.
• Traditional Marketing: Plan and execute traditional marketing initiatives such as print media, direct mail, and local partnerships to reach a diverse audience.
• Public Relations: Cultivate relationships with media outlets, bloggers, and influencers to generate positive press coverage and reviews.
• Event Promotion: Create and promote events, promotions, and special offers to attract and retain customers.
• Market Research: Stay up-to-date with industry trends, competitive analysis, and customer feedback to adapt marketing strategies as needed.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
• Analytics and Reporting: Track and analyze marketing campaign performance, using data-driven insights to make informed decisions and adjustments.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Years of proven experience in restaurant marketing or a similar role.
• Strong understanding of the restaurant industry and consumer behavior.
• Proficiency in digital marketing tools and platforms.
• Excellent communication, leadership, and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Exceptional project management skills.
• Ability to work in a fast-paced and dynamic environment.

Benefits:

• Medical, vision and dental insurance
• Discounts on meals and merchandise
• PTO
• 401K after one year of employment
• Cell phone stipend

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person