Electronic Marketing Manager jobs in Benton Harbor, MI

Colson Group USA is an operating unit of Colson Group the largest manufacturer of caster and wheel products in the world. The brands of Colson Group USA have been technological leaders in caster innovation for over 350 combined years. This drive has led to some of the most trusted, advanced, and highest-quality mobility solutions available in the world today. Colson Group's unique and proprietary global footprint provides available services and capabilities unmatched by any other manufacturer.

Job Summary

The Marketing and Communications Manager will play a pivotal role in driving brand awareness and communicating Colson Group’s value proposition to our target audience while streamlining the execution within our marketing organization.  Join us in shaping the future of Colson Group and making a meaningful impact on the industries we serve.

Essential Job Functions

• Brand Strategy - develop and implement brand rationalization strategies to enhance brand coherence and coordinate communication of SKU rationalization efforts for streamlined product offerings.
• Vertical Growth - collaborate with the vertical team to develop and execute growth strategies aligned with vertical markets/industries.
• Product Marketing - product promotion, advertising strategy, tradeshow strategy/ content development
• Develop compelling marketing copy for use across channels, ensuring alignment with brand messaging.
• Drive new product launches - execute impactful campaigns to capture market attention.
• Drive communication strategy and execute – coordinate with business unit leaders to drive awareness for business initiatives and successes. Deliver thru regular blog and social media cadence, internal/external quarterly newsletters, and Colson Connect (intranet site)
• Coordinate and send communication emails, keeping stakeholders informed about updates, new products, and promotions.
• Deliver social media growth strategy, campaign planning, and content creation and execution for optimal brand visibility.
• CRM – create and optimize customer journeys across multiple touchpoints, including email, social media, and website interactions.
• Trade Show Management - lead coordination/management of trade show participation for maximum impact.