Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Digital Marketing Specialist – East Shore Marketing
Position Scope:
The Digital Marketing Specialist works to drive client business goals through earned, owned, and paid media channels with creative writing, photo, video, and graphic design.
Core Responsibilities:
Core Competencies:
Education:
Bachelor’s degree in digital marketing, advertising, or related field. Previous experience in marketing communications and digital marketing strongly preferred.
East Shore Marketing is an award-winning advertising/marketing firm located in Ithaca, NY. We have long-established relationships with a diverse client base for whom our work produces strong business results.
We are committed to the professional growth of our team and promote from within. Our many service offerings include media planning and buying, social media content management, SEM, Google grant management, website design/optimization, influencer marketing, video/audio production and more.
East Shore Marketing is an equal opportunity employer and a proud NYS minority and woman-owned business enterprise (MWBE). We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin and will be evaluated based on merit.
Job Type: Full-time
Pay: From $50,000.00 per year
Schedule:
Education:
Experience:
Ability to Relocate:
Work Location: In person
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