Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Kentucky Trucking Association seeks a personable, outgoing individual that is highly organized for the position of Office/Marketing Manager. The position reports directly to the President. The Manager deals directly with KTA members, manages financial record keeping, and assists in planning and hosting KTA events. The Manager position is based out of the KTA office in Frankfort, Kentucky and requires occasional travel throughout the region and the state. Some work can be performed remotely.
Job Duties
Manages content development and facilitates production of all membership-related materials, including but not limited to prospecting, sales, and member communications, website, social media channels, and documents associated with onboarding membership.
Assist in planning and organizing both virtual and in-person events, including conferences, seminars, workshops, and webinars.
Reviews, tracks, and evaluates the effectiveness of recruitment, public relations, and marketing activities.
Collaborate with committee teams to create engaging event content and materials that align with marketing goals.
Drafts membership communications including letters, invoices, reports, and emails.
Assists with association data entry and financial booking.
Occasional amount of travel throughout the state (5-10 overnights/year)
Job Requirements
Excellent oral and written communication skills
Positive attitude, professional manner, and appearance in all situations
Strong organizational skills: time management, attention to detail, ability to self-start
Able to multi-task and produce high-quality results
Microsoft Office (Word, Excel, Outlook, PowerPoint, and Publisher)
Familiarity with budget development, fiscal management, strategic planning, and marketing strategies
Job Type: Full-time
Pay: $18.00 - $20.00 per hour
Expected hours: 40 – 45 per week
Benefits:
Schedule:
Supplemental pay types:
Work Location: Hybrid remote in Frankfort, KY 40601
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