Employee Performance Specialist jobs in Michigan

Overview

We are currently seeking a highly skilled and motivated Digital Marketing Specialist to join our team. This role is designed for a digital marketer who thrives in the fast-paced world of online marketing and is passionate about driving successful marketing campaigns. The ideal candidate will have a solid foundation in various digital marketing disciplines, including pay-per-click (PPC) advertising, email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, the Digital Marketing Specialist will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts.

At OTR Performance, we are one of the leading providers of diagnostic tools for the semi-truck industry. Founded over 10 years ago, we have a loyal customer base that loves our product and our brand. Our mission is to equip our customers with the power to perform advanced diagnostic easier and faster than ever before.

We’re a team united by our shared values:

• Extreme Ownership: Taking full responsibility for one's actions and decisions, and not blaming others or making excuses. (Philippians 2:4: "Each of you should look not only to your own interests, but also to the interests of others")
• Customer-first: Putting the needs of others, especially customers, before one's own needs and striving to serve them to the best of one's ability. (Luke 6:31: “Treat others the same way you want them to treat you”)
• Live with Integrity: Being honest, trustworthy, and transparent in all interactions and living up to one's values and commitments. (Matthew 5:37: "Let your 'yes' be 'yes' and your 'no' be 'no'")
• Communicate clearly: Being clear and concise in communication and using words that are constructive and uplifting. (Ephesians 4:29: "Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen")
• Pursue Growth and Knowledge: Constantly striving to learn and improve, both personally and professionally, and seeking to be transformed by new knowledge and experiences. (Colossians 3:23 "Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.")

Responsibilities

• PPC Campaign Management: Design, implement, and manage PPC campaigns across various platforms such as Google Ads. Monitor performance and adjust strategies to maximize effectiveness and ROI.
• Email Marketing: Develop and execute engaging email marketing campaigns. Segment lists based on behaviors like past email interactions and website conversions. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• SEO Enhancements: Conduct keyword research and implement SEO best practices to increase organic search visibility and rankings. Optimize website content, including blog posts and landing pages, for search engines.
• Website Optimization: Continuously test and optimize the design and content of the website to improve user experience (UX) and conversion rates. Utilize A/B testing and other testing methods to achieve this.
• Analytics and Reporting: Use digital marketing tools like Google Analytics to track and analyze the performance of digital marketing campaigns and website traffic. Provide actionable insights based on data analysis.
• Creative Campaigns: Employ a creative approach to digital campaign management, conceptualizing and executing campaigns that engage target audiences and drive conversions.
• Cross-Functional Collaboration: Work closely with the marketing team and other departments to ensure a cohesive digital strategy that aligns with overall business objectives.

Skills

• Digital Marketing Tools Proficiency: Expertise in using digital marketing platforms such as Google Ads, Google Analytics, email marketing software, and familiarity with emerging AI tools for marketing automation and analysis.
• Video Editing Expertise: Strong proficiency in video editing, adept at creating impactful and story-driven video content that enhances marketing campaigns and audience engagement.
• Creative Campaign Design: Innovative approach to designing and executing digital marketing campaigns, leveraging generative AI tools to create compelling content and personalized marketing strategies.
• Data Analysis: Sharp analytical skills to interpret data, providing insights that steer campaign optimization for improved ROI.
• Prompt Engineering: Skill in employing AI-driven prompt engineering to generate dynamic content that effectively engages target audiences and drives conversions.
• Project Management: Ability to manage multiple projects and campaigns simultaneously, maintaining efficiency and effectiveness in a fast-paced environment.
• Strong Communication: Excellent verbal and written communication skills, with proficiency in articulating marketing strategies and outcomes to various stakeholders.

Qualifications

• Educational Foundation: A Bachelor’s degree in Marketing, Digital Media, or a closely related field is required. Additional certifications or training, particularly in AI technologies and digital marketing tactics, will set candidates apart.
• Proven Marketing Experience: Applicants should have a robust history as a Digital Marketing Specialist or a related position, supported by a portfolio that displays a track record of successful digital campaigns executed across a variety of channels.
• SEO & Web Analytics Proficiency: A comprehensive understanding of search engine optimization practices and web analytics is essential. Familiarity with leveraging AI for marketing enhancement is expected.
• Technical Acumen: Candidates must be tech-savvy, with a strong capability to adapt to the ever-changing digital landscape and a flair for employing AI tools in marketing automation, analytical decision-making, and creative content generation.
• Project Management: Demonstrable experience in managing numerous tasks and projects concurrently, ensuring precision and adherence to deadlines.
• E-Commerce and Subscription Model Knowledge: Experience with Shopify and managing subscription services is highly beneficial, as these skills are increasingly valuable in digital marketing roles.
• SaaS or DTC Experience: Prior experience in SaaS (Software as a Service) or DTC (Direct to Consumer) marketing is advantageous and will be viewed favorably.

Why Join Us

Join our small, dynamic marketing team and play a pivotal role in shaping innovative strategies that boost our digital footprint. Here, creativity and innovation aren’t just welcome; they're the norm. You'll enjoy a collaborative atmosphere where your ideas lead to tangible results and where each contribution is integral to our success. We are passionate about what we do and are united in our mission to make a lasting impact. Enjoy benefits such as 401K, 6 Week PTO, and 100% Paid Health/Vision/Dental

Apply Now

If you're a dynamic digital marketer looking for an exciting new challenge, we'd love to hear from you. Apply today to take the next step in your career with us as our Digital Marketing Specialist.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• What Hourly Pay are you seeking?

Education:

• Bachelor's (Preferred)

Experience:

• Adobe Illustrator: 2 years (Preferred)
• Final Cut X: 3 years (Preferred)
• Automotive / Diesel: 3 years (Preferred)

Ability to Relocate:

• Macomb, MI 48042: Relocate before starting work (Required)

Work Location: In person