ERP Business Manager jobs in Fresno, CA

Job Title: Marketing, Communications & Outreach Manager

Reports to: Director of Business Services

Classification: Non-Exempt

Compensation Range: $22.00-$24.00/hour

Purpose: The Marketing & Communications Outreach Manager will play a vital role in enabling BBB’s vision and mission to be communicated, and will be responsible for helping BBB gain increased visibility by identifying effective communications, marketing, public relations, consumer and business outreach while leading a team to effectively tell the BBB story and promote the brand. The Manager plays an active role in supporting and developing staff in communication strategies and tactics as well as being the overseer and executer of a variety of responsibilities in a fast-paced environment.

The Manager will contribute to an atmosphere in which diversity

and inclusivity are valued and supported. A collegial and

collaborative work style, innovative thinking, and strong work

ethic are essential.

Environment: Better Business Bureau is a non-profit accredited business organization (501C6) and manages a Foundation (501c3) that provides mediation services. The headquarters are located in Fresno with a branch office in Bakersfield, which services customers in 11 counties from the San Joaquin Valley and Inland Empire by providing reliability reports on companies and charities, advertising review and dispute resolution through conciliation, mediation and arbitration.

The following is a list of major duties and responsibilities for this position along with certain supportive duties. It is not all-inclusive. Other duties and responsibilities may be added as needed and in addition, management, as appropriate, may modify this job description.

Accredited Business Services

· Provide accurate, timely updates to accredited business records through use of prescribed tools and media.

· Answer accredited business inquiries, complete calls in a timely manner, respond to questions regarding accredited business retention, and refer other inquiries as appropriate.

· Other projects and events as needed.

Accredited Business Retention

· Contribute to achievement of accredited business retention targets by developing innovative programs and activities that demonstrate to members the benefits of BBB.

· Personal Touches to ABs as appropriate.

· Program Management including but not limited to Interactive Blue’s Insights.

· Oversee Internship program.

· Other projects and events as needed.

Accredited Business Communication

· Develop and deliver timely, effective communications to accredited business by creating written materials for distribution including, but not limited to, E-alerts and newsletters.

· Provide an up-to-date and cutting edge website for use by current accredited business and to attract new accredited business by managing the content, graphics and design.

· Personal Touches

Marketing/Public/Community Relations and Sales

· In collaboration with the Director of Business Services, design strategies and implement concrete plans to capitalize on increased visibility and clear branding of BBB to drive increased business membership enrollment, retention, programs and consumer engagement. Includes developing media deliverables from conceptual idea through production in support of the organization’s marketing plan. This includes print, radio, television, web, press releases and other media and social media as applicable. This also includes developing and delivery timely, effective communications to accredited business by creating written materials for distribution including, but not limited to fax-alerts, E-alerts and newsletters.

· Collaborate with director management team to advance BBB brand positioning and to develop marketing and communications strategies and plans that advance BBB brand and drive increased engagement with constituencies. Plan and attend events including but not limited to trade shows, community programs, presentations, shred events, ethics events etc.

· Guide the strategic and consistent use of media, events, and public relations opportunities for programs (such as Smarter Living and Military Line) and development staff in creating and maintaining relationships with key media allies and internal stakeholders (BBB Board and AB’s.

· Proactively serve as Brand Ambassador and seek to implement IABBB strategies and developed products as provided including webinars and task forces. Works with CEO and management directors to develop and maintain community partnerships with media outlets, chambers of commerce, associations, and organizations.

· Create and communicate a compelling story about BBB with the goal of increasing membership, retention and consumer education and engagement.

· Demonstrate and maintain appropriate knowledge of sponsorships and programs of BBB.

· Ensure brand and messaging quality and consistency with established guidelines to apply across all departments, activities and events. Provide assistance in developing and maintaining strategic partnerships with other organizations.

· Maintain BBB’s online presence through regular maintenance of BBB’s website (via content management system). Plan and oversee all website SEO/SEM, PPC, marketing database, email, social media and other advertising campaigns. Measure and report the performance of all digital marketing campaigns and assess these campaigns against goals (ROI and KPI’s).

· Provide leadership and management of market research function by developing and measuring key metrics around critical factors important to BBB’s success.

· Provide leadership to the staff of the marketing, communications, and business services department including staffing recommendations, positioning, management, motivation to ensure professional development and excellence through positive and productive attitudes.

· Personal touches with Accredited Businesses.

· Other projects as needed.

Supportive duties and responsibilities:

· Work with Director of Business Services to perform duties assigned in Director’s absence including but not limited to payroll, end of month, etc.

· Manage other staff as needed.

· Participate in hiring, training and evaluating employees.

· Maintain a climate to attract, retain and motivate top-quality employees.

Education/Experience

• B.A. degree in public relations or equivalent in education and experience.
• Minimum 3 years of progressive public relations/marketing experience or other direct contact in a sales-related organization.
• Possess the ability to handle, prioritize and manage multiple projects in a deadline environment.
• Demonstrate resourcefulness and strong creative problem-solving skills.

Behavioral Skills

Professional demeanor: Able to conduct self in a competent, efficient manner; personable without being overly friendly and talkative; focused

Communication skills: Clearly present information verbally and in writing; influence or persuade others through oral and written presentation in positive or negative circumstances; listen well; read and interpret information.

Assertiveness: Able to express opinion maturely in spite of disagreement; accurately communicate with others regardless of their status or position.

Policy and Procedures: Relate to routine operations in a manner that is consistent with existing solutions; conform to established policies and procedures; document work.

Team Player: Supportive of co-workers and other staff; willing to “pitch” in and help as needed.

Leadership: Decision Making and Problem Solving: Able to take action in solving problems while exhibiting judgment and a realistic understanding of issues; able to use reason, even when dealing with emotional topics.

Perceptivity: Interpret verbal and non-verbal behavior; develop accurate perception and understanding of others’ feelings, needs, values and opinions; to be sensitive to and aware of personality differences and conflicts.

Organization and Planning: Organize and schedule people and tasks; develop realistic action plans while being sensitive to time and resource constraints.

Confidentiality: handle all confidential issues appropriately; do not share with others who have no need to know.

Integrity: demonstrates trustworthiness.

Creativity: Able to develop unique ideas and materials; present information in an attention-getting manner.

Qualifications

· CA Driver’s license

· Computer literate MS Office products

· Customer Service focus

· Bi Lingual requested but not required

Physical Requirements

Must be able to observe people and processes and provide feedback and training; read and understand written material on the internet, computer, hard copy; able to develop and compare statistical reports from a number of sources; able to read and see ad copy, and to design and recommend advertisements; able to speak to large groups to present information regarding the Bureau; research, design, recommend member and advertising material; able to read, listen to “scams” and write clear messages of alert for consumers; communicate by phone and in person; listen and understand issues and people. Must be able to enter data, write reports. Some lifting, bending, stooping, stretching and reaching as needed to move supplies, files and materials.

This role does require work at multiple locations on occasion, and will require some driving as business needs demand.

Working Remotely

This position offers an opportunity to work “remotely” 60% of the time with required days in the office. Schedule must include consideration of being in the office to accommodate job duties as needed.

Note: Working remotely is dependent on meeting requirements of equipment and services. An evaluation will be done prior to offering working remotely.

Job Type: Full-time

Pay: $45,760.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Commission pay

People with a criminal record are encouraged to apply

Experience:

• Business development: 1 year (Preferred)
• Sales: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person