Job Details
Level: Experienced
Job Location: Seymour IN - Seymour, IN
Position Type: Full Time
Education Level: 2 Year Degree
Salary Range: Undisclosed
Travel Percentage: 100%
Job Shift: Day
Job Category: Health Care
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Meet admission and call volume targets
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Coordinates daily sales and marketing operations including implementation of marketing initiatives
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Build and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality provider of services.
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Document all sales activity in the CRM per organizational requirements
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Employs marketing and promotional initiatives to achieve budgetary sales volume projections
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Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
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Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
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Provides patient, family, and caregiver with education on hospice and encourages informed decision making
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Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
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Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections
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Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
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Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
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Assists in orienting all new staff members of the marketing team
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Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
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Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
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Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided
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Monitors and reports cost effectiveness of marketing efforts
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The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description