Library Services Director - Higher Ed. jobs in New York, NY

• Innovative Solutions: Stay ahead with Furman Roth’s cutting-edge marketing strategies.
• Foster an environment where creative ideas flourish, pushing the boundaries to develop captivating campaigns that resonate with audiences.
• Prioritize understanding their unique needs, goals, and challenges to deliver tailored solutions that exceed expectations.
• outstanding benefit packages and a people-first work environment
• Stable, growing company with tremendous opportunity for career advancement
• Competitive compensation and benefits

What you will be doing:

• Serve as the main point of contact with clients.
• Oversee account teams’ daily activities, ensuring teams adhere to buying and planning processes, policies and procedures.
• Participate in developing and executing marketing campaigns, including research, strategy, planning, ad management, and working with creative teams.
• Multitask, meet deadlines, and respond to client needs in a timely manner.
• Manage, buy and optimize digital media strategy and campaigns.
• Analyze, report and present data in a clear and insightful manner.

Experience you will need:

• Should have ;experience working for colleges or Universities on the client or agency side.
• Should have specific “Higher Ed” experience on the client side or Agency side
• Willing to work hybrid – in office 3 days per week.
• 6 to 10 years of hands-on experience in digital media strategy, campaign management, buying and optimization.
• Experience with Google Ads, Meta Business Manager, Snap Ads, Reddit Ads, TikTok for Business, LinkedIn Campaign Manager.
• Experience with client-facing roles and developing presentation decks.
• Proficiency in Google Analytics, Google Data Studio and other data tracking and reporting tools.
• Experience in analysing and reporting data.
• Excellent verbal and written communication skills.
• Experience making presentations to large committees, high level executives, clients, and new business pitches.
• Experience in Higher Ed marketing and traditional media is considered a plus.
• Experience using dashboards and connecting data to Google Data Studio is a plus.