The Underwriting and Development Manager is responsible for coordination of the sponsor support program and donor management for KGLT and will serve as station representative to communities across our broadcast area. This position will manage annual pledge drives, donor stewardship and recruitment, and maintain records in our donor database. The person in this role will manage and develop new and existing local and regional support by targeting markets, initiating cold calls, setting appointments, presenting, prospecting, proposing marketing solutions, and closing sales with business owners, advertising agencies, nonprofits, arts groups and media buyers using a consultative sales approach. Responsibilities include securing media buys for locally produced broadcast programming, podcasts and online media, and special event sponsorships. This position is responsible for coordination of the sponsor support program: managing radio traffic, billing and program logs; working with sponsor onboarding, renewal and retention; participating in sponsor communication and marketing efforts.
Duties and Responsibilities
- Work within a team environment to achieve department and organizational goals.
- Meet and exceed annual development and sponsorship goals
- Independently create and maintain donor records, sponsor agreements, and custom scripts for new and renewing sponsors, following FCC regulations for on-air and online materials and create high quality broadcast material
- Independently manages daily program logs and trains other staff in their use.
- Create, implement, and manage sponsor on-air messages and program log schedules
- Serves as point person for questions relating to program logs, sponsor announcements, and placements in program logs.
- Manage annual fundraising, donor recruitment, donor stewardship, on-air pledge drives, and maintain donor records in a donor database
- Perform other development, outreach, and general station job-related duties as assigned including but not limited to assistance during pledge drives and outreach events.
- Responsible for maintaining sponsorship and donor collections to ensure that payments are made in a timely manner.
- Maintain accurate client records that are current, organized, and accessible.
- Adhere to accounting department payment and collection procedures.
- Develop and nurture positive relationships with clients and prospects.
- Research, contact, and develop new prospects for the financial support of KGLT.
- Engage with current and prospective clients online, over the phone, and in-person meetings.
- Submit reports on sales and donor activity as necessary.
- Review and analyze broadcasting ratings and streaming reports
- Responsible for reporting measurable data directly to sponsors including, but not limited to, streaming reports, web banner performance and actual broadcast run times.
- Ensure that sponsor rates and schedules are accurate, equitable and ethical.
- Identify prospective customers and develop solicitation strategies.
- Write copy for recorded sponsorship spots for clients and work with recording engineer to produce recorded spots
- Participate in organizational fundraising and represent the station at community events
- Stay up-to-date on latest marketing trends and be open to trying new strategies to help increase market share and new/more broad communities of potential listeners.
Required Qualifications – Experience, Education, Knowledge & Skills
- A Bachelor’s degree from an accredited college or university, or an equivalent combination of education and/or experience.
- Demonstrated applied knowledge of computer applications and fundamentals (database management, Microsoft Office, basic graphic design skills and presentation programs records maintenance, etc.).
- Experience successfully organizing and managing events/projects which include fund raising and public relations responsibilities.
- Experience with in-person, email, and over the phone customer service.
- Proven experience in media traffic, or media marketing or sales.
- Proven experience in basic billing and accounting procedures.
Preferred Qualifications – Experience, Education, Knowledge & Skills
- Experience working in non-profit organizations including working with a board of directors.
- Experience in commercial or non-commercial broadcasting.
- Experience managing fundraising campaigns and donor management
- Experience using social media, e-mail and mobile communications.
- Basic knowledge of public media and its programming goals.
The Successful Candidate Will
- Proven ability to independently manage complex and highly detailed daily operations, and multiple ongoing projects and deadlines.
- Ability to provide oversight and analysis, help develop strategies to meet revenue objectives, track results and recommend short-term, strategic and long-term directions as well as respond to rapid growth and change.
- Knowledge and experience in sales/donor relations, marketing, communications.
- Possess excellent verbal and written communications skills.
- Be able to execute multiple tasks in an organized manner and respond appropriately to multiple demands.
- Perform detailed work with a high level of accuracy, manage projects effectively, strategize new techniques, and have the ability to recommend and implement successful organizational procedures and respond to rapid change, growth, and new assignments.
- Encourage and maintain collaboration in a team environment
- Maintain and elevate positive relationships with the membership and other constituents and seek new mutual beneficial relationships.
Position Special Requirements/Additional Information
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.
Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodation. The requirements listed above are representative of the knowledge, skill, and/or ability required.
This position has supervisory duties?
No