Market Research Analyst jobs in Petaluma, CA

2
Director of Market Research, Player Sciences & Strategy
  • 2K
  • Novato, CA FULL_TIME
  • Who We Are

    Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

    Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

    At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

     

    Who We Are Looking For

    2K is seeking a highly experienced Researcher to lead a talented team of researchers in order to understand our Players’ underlying needs, motivations and pain points to drive game development and marketing innovation and  enhanced gaming experiences. You will play a critical role in supporting our Product Development and Marketing teams by providing insights and strategic recommendations based on rigorous primary and secondary research and data analysis. The successful candidate will have a proven track record of designing and executing complex market research studies, with a strong focus on mixed-methods research. This individual will work cross-functionally with marketing, analytics, and game sciences teams to ensure that player insights are used to drive innovative marketing strategies, effective product positioning. and efficient marketing spend.

     

    What You’ll Do

    • Identify, design, and execute research studies to identify player preferences and behaviors that impact marketing decisions and commercial performance.
    • Design surveys, conduct IDIs, focus groups, and other research methodologies to gather consumer insights and measure key performance metrics.
    • Work collaboratively with internal stakeholders to define research objectives, design studies, and develop research plans.
    • Present research findings and recommendations to senior leadership in a clear and compelling manner.
    • Act as a subject matter expert on a wide variety of research methods, and provide guidance to internal teams on best practices.
    • Collaborate with external research vendors to design and execute studies, and ensure high-quality deliverables are met within agreed timelines and budgets.
    • Lead global, tactical and foundational research to drive marketing and product strategy for our portfolio of titles.
    • Explore gaming worldwide, uncovering opportunities for 2K to innovate and differentiate within gaming.
    • Manage development of data resources, gather requirements, organize sources, and support product launches while keeping the team accountable and impactful
    • Manage budgets and contribute to spend efficiency discussions.
    • Mentor and guide junior team members in research best practices.

     

    What Will Make You A Great Fit

    • B.A. or B.S. in  market research, psychology, social science, statistics, mathematics or a related field .
    • 10 years of experience in market research or related field, with a focus on mixed-methods research (agency or client-side). 5 years of leadership experience, managing and inspiring teams as well as fostering cross-functional relationships across the business.
    • Global perspective - Experience conducting international/cross-cultural research with strong knowledge of market-specific nuances.
    • Collaborator Mindset -  Strong interpersonal and communication skills and superior collaborator with the ability to build and maintain strong relationships both within the team and with cross-functional partners.
    • Broad Research Toolkit - Comfortable integrating multiple data sources (e.g. surveys, behavioral data, qualitative interviews, desktop research, social listening) with the ability to craft compelling and cohesive narratives .
    • Analytical Skills - Experience leading survey-related research (e.g., questionnaires, advanced sampling and weighting strategies).
    • Ability to break down complex analysis and communicate findings with with diverse stakeholder groups
    • Comfortable integrating multiple data sources (e.g. surveys, behavioral data, qualitative interviews, desktop research, social listening) with the ability to craft compelling and cohesive narratives .
    • Experience conducting consumer research in the media, entertainment, or games industries.
    • Excellent communication and presentation skills, with the ability to explain complex methodologies and models in simple terms to non-technical stakeholders.

     

    Bonus Points

    • Master's degree or Ph.D. in market research, psychology, social science, statistics, mathematics or a related field.
    • Strong analytical and statistical skills, with familiarity in statistical software packages (e.g. SPSS, SAS, R and/or NumPy.)
    • Passion for video games and knowledge of the video game industry is a plus.
    • Experience with Qualtrics and/or Tableau.

     

    As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

    The pay range for this position in California at the start of employment is expected to be between $150,000 and $200,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

     

    Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

     

    #LI-Remote
    #LI-Onsite
    #LI-Hybrid

  • 10 Days Ago

B
Research Associate - Kapahi Lab
  • Buck Institute for Research on Aging
  • Novato, CA FULL_TIME
  • Join the Kapahi Lab as a Research Associate! Unlock the Secrets of the Hallmarks of Aging! Are you passionate about unraveling the mysteries of aging and eager to delve into the fascinating world of h...
  • 11 Days Ago

B
Research Associate I or II – Gerencser lab
  • Buck Institute for Research on Aging
  • Novato, CA FULL_TIME
  • POSITION SUMMARY The Gerencser lab at the Buck Institute is looking for a Research Associate to perform experiments and support the lab as an integral team member. The lab uses cell biology, advanced ...
  • 24 Days Ago

B
Research Intensive MS in Biological Sciences Program
  • Buck Institute for Research on Aging
  • Novato, CA OTHER
  • RESEARCH INTENSIVE MS in BIOLOGICAL SCIENCESJointly hosted by the Buck Institute & Dominican University of CaliforniaThe first of its kind Geroscience Masters Program in Biological Sciences, hosted jo...
  • 3 Days Ago

B
Postdoctoral Researcher or Research Associate – Zhou lab
  • Buck Institute for Research on Aging
  • Novato, CA FULL_TIME
  • Cellular and organismal aging using Drosophila as a model systemPOSITION SUMMARYThe Zhou lab at the Buck Institute has an opening for a Postdoctoral Researcher or Research Associate to study the conne...
  • 10 Days Ago

P
Cashier
  • Petaluma Market
  • Petaluma, CA FULL_TIME
  • Position: Cashier at Petaluma MarketPart-Time Hours: 16-24 hours per week, 4-8 hour shifts ranging from 7AM - 9PMFull-Time Hours: 40 hours per week, 8 hour shifts ranging from 7AM – 9PMFull-Time sched...
  • 1 Day Ago

Filters

Clear All

Filter Jobs By Location
  • Filter Jobs by companies
  • More

0 Market Research Analyst jobs found in Petaluma, CA area

I
Director of Product Marketing
  • Interface AI
  • San Francisco, CA
  • Interface.ai is a leading Conversational AI SaaS company focused on providing cutting-edge solutions to the financial se...
  • 3/28/2024 12:00:00 AM

D
Environmental Markets Analyst
  • DTE Energy
  • San Francisco, CA
  • DTE is one of the nation's largest diversified energy companies. Our electric and gas companies have fueled our customer...
  • 3/27/2024 12:00:00 AM

M
Sr. Staff Business Analyst (Marketing Analytics & Performance)
  • Mozilla
  • San Francisco, CA
  • Why Mozilla? Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better...
  • 3/27/2024 12:00:00 AM

R
Senior Product Manager - Buyer Intent
  • Redfin Corporation
  • San Francisco, CA
  • **Senior Product Manager - Buyer Intent** Redfins mission is to redefine real estate in the consumers favor. We're chang...
  • 3/27/2024 12:00:00 AM

J
New Graduate Development Program (Class of 2024)
  • Jerry
  • San Francisco, CA
  • We'd love to hear from you if you like: Making a big impact with a Forbes Top Startup Employer Working at a startup that...
  • 3/26/2024 12:00:00 AM

C
Lead Data Analyst, Marketing Analytics
  • Chime
  • San Francisco, CA
  • About the Role As Marketing Data Analyst, you will have the opportunity to relentlessly leverage data, data science, exp...
  • 3/25/2024 12:00:00 AM

T
Marketing Data Analyst (SQL, A/B Testing)
  • The Norland Group
  • San Francisco, CA
  • Job Description Job Description Contract Duration: 6 months + Possible Extension Hybrid - SF, CA Description Our mission...
  • 3/25/2024 12:00:00 AM

B
Market Research Analyst
  • BayStreet Research, LLC
  • Oakland, CA
  • MARKET RESEARCH ANALYST - Unlock the Power of Data in the Mobile Computing Market Salary: $65,000 - $85,000 per year bas...
  • 3/24/2024 12:00:00 AM

Petaluma /pɛtəˈluːmə/ is a city in Sonoma County, in California's Wine Country, part of the North Bay sub-region of the San Francisco Bay Area, located 37 mi (60 km) north of San Francisco. Its population was 57,941 according to the 2010 Census. The Rancho Petaluma Adobe, located in Petaluma, is a National Historic Landmark. Its construction started in 1836 by order of General Mariano Guadalupe Vallejo, then Commandant of the San Francisco Presidio. It was the center of a 66,000 acre (270-km²) ranch stretching from Petaluma River to Sonoma Creek. The adobe is considered one of the best preserv...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Market Research Analyst jobs
$66,735 to $83,811
Petaluma, California area prices
were up 2.5% from a year ago

Market Research Analyst in Auburn, AL
Participates in client meetings and assist in research and fact finding.
May 13, 2023
Market Research Analyst in Bloomington, IN
Adhere to the Quality Management System and its processes to meet FDA 21 CFR 820, ISO 13485, and other applicable regulatory requirements.
April 26, 2023
Market Research Analyst in Chicago, IL
Prepare Requests for Proposals and contact market research vendors to obtain quotes, through comparative analysis, evaluate vendor proposals and make recommendations on vendor to hire.
March 27, 2023