Market Research Manager jobs in Valdosta, GA

FLSA Status: Nonexempt

Position Description

The digital product manager serves as the primary point of contact between IIR's Center for Law Enforcement Safety and Wellness (LESW) and IIR's Information Technology (IT) team to ensure that programmatic websites and applications consistently articulate the program's missions and promotional messages and to create the best possible product for the end user that meets the needs and expectations of the client. This position must possess a keen knowledge and awareness of current communication strategies and trends and the needs and perspectives of key stakeholders, including the Bureau of Justice Assistance (BJA) and the law enforcement field. Furthermore, this role will be tasked with communicating the product vision and strategy, aligning it with the objectives of the LESW group to develop engaging digital products for LESW stakeholders.

Responsibilities

• Coordinate efforts among the Center for LESW and the IT team to maintain all programmatic websites and mobile apps
• Serve as the product owner on the IT Scrum development team, facilitating communication between stakeholders and the team, articulating the product vision, streamlining, and prioritizing the product backlog to align with business goals, and ensuring that each iteration delivers value to the LESW group throughout each product's lifecycle
• Receive and troubleshoot website-/app-related inquiries/tickets from LESW staff members and work with the IT team to resolve issues in a timely manner
• Serve as the primary point of contact for all website resource publication requests and work with IT to facilitate this process
• Lead LESW team members in new website/mobile app development projects, to include coordinating meetings with stakeholders, providing IT with expectations and requirements, curating content, interfacing with the client, and testing products
• Coordinate with IT to improve website/mobile app functionality, refresh content, and enhance the overall user experience
• Collaborate and/or coordinate with subject-matter experts, law enforcement officers, and/or multimedia personnel to gather information (interviews, testimonials, and demonstrations) with the goal of producing focused content within the prescribed style
• Review program content for uniformity of message, clarity, logo usage, and proper disclaimer usage
• Recommend to whom, where, and when program content and promotional materials should be disseminated
• Measure usage and engagement rates of communication and promotional materials (e.g., website and social media usage rates)
• Conduct focus group meetings to solicit targeted audience feedback
• Provide updates, as requested, to leadership and BJA regarding engagement and new developments
• Other duties, as assigned

Knowledge and Skills

• Bachelor's degree in communications, IT, or a related field preferred
• Minimum 4 years of directly related experience creating and developing communication strategies and promotional materials or a combination of education and professional experience in communications, marketing, or IT
• Strong interpersonal skills and business acumen to interact with many different departments and decision-makers within and outside the organization, including subject-matter experts and law enforcement officers
• Highly detail-oriented
• Strong facilitation and interpersonal skills
• Strong personal and professional values
• Strong organizational, problem-solving, and decision-making skills
• Ability to effectively manage multiple projects and tasks
• Ability to communicate effectively and professionally, both verbally and in writing
• Ability to work independently and in a team-oriented environment
• Experience with Adobe Creative Suite preferred
• Proficiency in Microsoft Office Suite and social media platforms
• Experience working in an Agile software development environment, such as (but not limited to) Scrum, Kanban, Extreme Programming (XP), is desired.

Physical Demands and Work Environment

Most work is performed in a highly productive and fast-paced virtual office environment with prolonged periods of sitting at a desk and working on a computer. Employees must be able to maintain a quiet remote office space that is free of distractions. Some assignments may require travel.