Marketing Analyst jobs in Birmingham, AL

Are you a visionary marketing professional with a passion for driving brand growth, developing high-impact strategies, and leading marketing teams to success? If so, we invite you to join our team as our new Growth Strategist / Marketing Analyst.

As our Growth Strategist (aka Growth Hacker) you will be the cornerstone of the company's growth and digital marketing initiatives, responsible for crafting and executing a holistic vision for brand trajectory, market engagement, and revenue growth. This role requires a deep understanding of both traditional and digital marketing realms, with a specific emphasis on growth strategies and e-commerce. Merging strategic foresight with hands-on execution, the Growth Strategist ensures that marketing strategies resonate with the company's broader ambitions while promoting innovation in a fluid digital world.

Key Responsibilities:

Strategic Leadership:

• Sets marketing strategies, oversees campaigns, and drives brand awareness.
• Identifies and pursues new business opportunities, partnerships, and markets.
• Develops strategies to expand the company's customer base and revenue streams.
• Orchestrate our overarching digital marketing strategy, aligning it with growth and revenue benchmarks.

Brand Vision:

• Craft a cohesive brand vision and narrative, ensuring it permeates through all marketing efforts.
• Engage in regular brand audits to ensure alignment with evolving market trends and company objectives.

Brand and Product Management:

• Steer the brand's consistent representation across multiple touchpoints and platforms.
• Collaborate seamlessly with product teams to establish impactful go-to-market strategies.

Strategic Partnerships:

• Craft and refine the strategic roadmap for partnerships, aligning them with the broader growth objectives.
• Research, identify, and prioritize potential partners in various sectors that can drive significant user acquisition, revenue, and brand visibility.

Digital Strategy:

• Develop and drive a comprehensive digital marketing strategy, incorporating SEO, SEM, social media, content marketing, and other digital channels.
• Analyze digital performance metrics, optimize campaigns, and integrate the latest digital trends and technologies.

E-commerce Strategy:

• Design, implement, and refine e-com strategy to enhance the customer experience and drive online sales growth.
• Partner with DevOps and product divisions to ensure a streamlined and customer-centric online shopping journey.

Website Management:

• Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
• Collaborate with web developers and designers to implement improvements and enhancements.

Operational Oversight:

• Lead the creation, roll-out, and assessment of marketing campaigns across diverse channels.
• Foster a culture of growth, creativity, and innovation within the marketing team and its external partnerships.

Budget & Financial Management:

• Set, oversee, and allocate the marketing budget, ensuring strategic resource distribution and optimal ROI.
• Collaborate with finance to monitor marketing expenditures and gauge campaign effectiveness.

Stakeholder Collaboration:

• Engage with cross-functional leaders, to align marketing strategies with overarching business objectives.
• Network with external stakeholders, including industry influencers, media, and partners.

Performance Analysis & Reporting:

• Utilize data analytics to track, evaluate, and report on marketing campaign effectiveness and ROI.
• Present actionable insights and strategic recommendations to the executive team.

Innovation & Industry Trends:

• Stay updated with contemporary marketing trends, tools, and technologies, ensuring the company's forefront positioning.
• Promote a culture of adaptability and innovation within the marketing team.

Vendor & Agency Management:

• Identify, evaluate, and manage collaborations with external agencies and consultants.
• Lead the negotiation process for partnership deals, ensuring favorable terms for the organization while fostering win-win situations.