Marketing Analyst jobs in Grand Rapids, MI

Recently Added Marketing Analyst jobs

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 29 Days Ago
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G
Marketing Data Analyst
  • GWS Tool Group - Michigan
  • Grand Rapids, MI FULL_TIME
  • Description Job Title: Marketing Data AnalystDepartment: MarketingReports to: Marketing ManagerClassification: ExemptLocation: Grand Rapids, MITravel: Less than 10%GWS is the North American leader in ...
  • 1 Month Ago
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A
Marketing Sales Representative
  • American Marketing & Publishing, L.L.C
  • Grand Rapids, MI FULL_TIME
  • American Marketing & Publishing, LLC has provided trusted and effective local advertising solutions to family-owned businesses for 25 years. Today we are one of the fastest growing fully integrated di...
  • 13 Days Ago
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D
Account Manager
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • ACCOUNT MANAGER - JOB DESCRIPTION The account manager is responsible for generating strategic account development plans, liaising with clients at a senior level on a day-to-day basis, and promoting th...
  • 15 Days Ago
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A
Wireless Sales Specialist
  • Allstar Direct Marketing, Inc.
  • Grand Rapids, MI FULL_TIME
  • Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
  • 19 Days Ago
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A
Wireless Sales Specialist
  • Allstar Direct Marketing, Inc.
  • Grandville, MI FULL_TIME
  • Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
  • 19 Days Ago
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0 Marketing Analyst jobs found in Grand Rapids, MI area

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Remote Licensed Mental Health Counselor
  • Headway
  • Grand Rapids, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/24/2024 12:00:00 AM
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H
Remote Licensed Clinical Psychologist
  • Headway
  • Grand Rapids, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/24/2024 12:00:00 AM
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Remote Licensed Marriage and Family Therapist
  • Headway
  • Grand Rapids, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/23/2024 12:00:00 AM
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C
Customer Service Representative
  • Culligan Kaat's Water Conditioning
  • Grand Rapids, MI
  • Culligan Kaat's Water Conditioning Grand Rapids, MI PART-TIME CUSTOMER SERVICE REPRESENTATIVE Culligan® is an industry l...
  • 4/22/2024 12:00:00 AM
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CDL Driver Local
  • PODS
  • Grand Rapids, MI
  • Pay Rate: $23.00/hour JOB SUMMARY Responsible for delivery and pickup of containers to and/or from customer locations; p...
  • 4/21/2024 12:00:00 AM
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P
Customer Service Representative
  • Patterson Companies Inc
  • Grand Rapids, MI
  • **Customer Service Representative** **Primary Location** Farmington Hills, Michigan **Additional Location(s)** Grand Rap...
  • 4/21/2024 12:00:00 AM
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Remote Licensed Clinical Social Worker
  • Headway
  • Grand Rapids, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/20/2024 12:00:00 AM
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H
Remote Licensed Mental Health Therapist
  • Headway
  • Grand Rapids, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/20/2024 12:00:00 AM
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About Grand Rapids, Michigan

Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County. A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Analyst jobs
$50,727 to $68,186
Grand Rapids, Michigan area prices
were up 1.3% from a year ago
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What does a Marketing Analyst do?

Marketing Analyst in Berne, IN
Secure and analyze promotion costs and related reporting.
April 14, 2023
Marketing Analyst in Cambridge, MA
Develop and manage the analytics infrastructure across the department and the technology teams to create systematic reporting using a variety of sources including Salesforce, Google Analytics, and integration of different student and enrollment data syste
May 17, 2023
Marketing Analyst in Las Vegas, NV
Works with the Director of Marketing to communicate recommended approaches to senior leaders and anticipate the future needs of our customers.
July 16, 2022