Marketing Analyst jobs in Illinois

About Us

We're a venture-backed, mission-driven digital health company revolutionizing the way mental health therapy is delivered. By combining AI, user-centered design, technology, and cutting-edge clinical research, we aim to significantly enhance the quality of mental health care for millions of people.

In the U.S. in 2024, mental health is in the midst of a triple crisis: 1) Mental health conditions such as depression and anxiety are rising rapidly, along with suicide rates. 2) Therapists are increasingly overwhelmed, leading to burnout and lower-quality care. 3) Current treatment standards are effective only 15% of the time, leaving 85% of people without the support they need for recovery.

To tackle these challenges, we've created the world's first 'Therapist Enablement Platform.' Today, over 10,000 clinicians use our platform to automate documentation, leverage measurement-informed care, streamline workflows, and access hundreds of digital resources. This empowers therapists to save time, provide high-quality care, and better engage clients between sessions. The result is dramatically improved clinical outcomes and significant ROI for large therapeutic practices.

About The Role

As we continue to grow rapidly and improve our platform, we're looking for a Product and Marketing Analytics Specialist who thrives in a dynamic environment. If you enjoy problem-solving, analyzing data, and working at the intersection of product and marketing, this role could be the perfect fit for you! You'll play a key role in shaping our product experience and supporting business decisions with insightful marketing data.

If you're ready to make an immediate impact, enjoy managing multiple projects, and can turn data into meaningful strategies, we'd love to meet you!

Key Responsibilities

Product Analytics:

Use SQL to create queries and visualizations, providing insights on user behavior and product performance for our product and engineering teams.

Leverage analytics tools such as Amplitude, Pendo, Heap, or Mixpanel to track and interpret user interactions, identifying trends and opportunities for product enhancement.

Collaborate with product managers to analyze user flows, feature adoption, and retention, offering data-driven recommendations to improve the user experience.

Conduct A/B testing to evaluate product experiments, making decisions based on data insights.

Marketing Analytics

Analyze the performance of marketing campaigns across various channels (e.g., email, paid media, content, social) to optimize lead generation, conversion, and user engagement strategies.

Build dashboards and visualizations using platforms like Google Analytics, HubSpot Analytics, or similar tools to track key marketing KPIs.

Work with marketing and growth teams to provide insights on budget allocation, campaign effectiveness, and optimization opportunities.

Ensure accurate performance tracking for digital marketing efforts by setting up and monitoring tracking systems.

Cross-Functional Collaboration

Partner with product, marketing, and engineering teams to ensure alignment on key metrics, goals, and insights.

Present findings and recommendations to team members and leadership, supporting data-driven decision-making across the company.

Requirements

2 years of experience in product and marketing analytics, ideally in a fast-paced or tech-driven environment.

Proficiency in SQL and the ability to build and interpret visualizations that drive actionable insights.

Experience using analytics tools like Google Analytics, HubSpot Analytics, Amplitude, Pendo, or similar platforms.

Strong analytical mindset with the ability to translate complex data into clear recommendations.

Excellent communication skills, including experience presenting insights to both technical and non-technical audiences.

Ability to manage multiple projects, work independently, and take initiative in a fast-paced environment.

Bonus Experience

Predictive Analytics: Experience using data to build models that forecast user behavior or marketing outcomes.

Automation: Familiarity with automating reporting or workflows for real-time insights.

Data Storytelling: Skilled at translating complex data into actionable insights for non-technical teams.

Customer Journey Optimization: Experience analyzing and optimizing the customer journey to improve user experience and conversions.

Startup Experience: Previous experience in a startup or rapidly growing environment where you've demonstrated adaptability and data-driven decision-making under tight timelines.

What We Offer

Challenging and meaningful work with a mission to make a real impact.

A focus on work-life balance.

Competitive salary and equity options.

100% remote work - no office, no commuting!

Health, dental, and vision insurance (we cover 75% of the premium for you and your dependents).

Paid parental leave.

Quarterly team gatherings (held in Chicago!).

Unlimited PTO.

Opportunities for growth within the company and the chance to shape our product.

A supportive, mission-driven, and friendly team.

A chance to improve mental health care for thousands of people.

We are an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, sexual orientation, age, disability, or veteran status.

Employment Type: Full-Time