If a company is going to make a difference in today’s world, it’s going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals and the earth. We’re a mission-driven cooperative, owned by family farmers, and we’ve been leaders in organic agriculture from the very beginning. Once pioneers of organic agriculture, we’re now an established leader. Organic is all we do. We are driven by our mission to promote regional farm diversity and economic stability by the means of organic agricultural methods and the sale of certified organic products.
Summary of Role
The Marketing Analyst reports to the Marketing Director and plays a key role in supporting the delivery of business goals (volume, revenue, share and margin) through the execution of category strategies and plans. The Marketing Analyst will be a highly motivated, analytical and organized individual. The individual in this role will learn the fundamentals of marketing - consumer/data analysis, market research, & product development - while interacting with critical functions across the cooperative such as Category Strategy and Planning, Sales, Finance, Integrated Marketing, Demand Planning, Supply Planning and Product Development.
Hybrid Schedule: 3 days onsite at our Cashton, WI Office Building/2 days remote
Essential Duties and Responsibilities
o Supports Fluid and Grassmilk Category Marketing Team in execution of annual operating plans to deliver against business objectives.
o Performs data analysis and provides actionable insights to address key strategic business questions.
o Responsible for monthly tracking, reporting and analysis of business performance using syndicated data, as well as ad-hoc analytical requests.
o Supports Fluid and Grassmilk Category Marketing Team and cross-functional teams with new product launches and commercialization projects by assisting in development of marketing materials to support launches.
o Supports department research efforts by liaising with agencies to provide samples, images, completed briefs, market data, etc.
o Supports competitive, category and pricing analysis, identifying key trends and category implications.
o Coordinates updates to Sales portal materials, sell sheet/brochures, category presentations on an annual basis.
o Assists in department packaging projects ensuring on-time routing and approvals.
Additional Duties and Responsibilities
o Other duties as assigned by supervisor.
Knowledge, Skills, and Abilities
o Bachelor’s degree required; Marketing concentration preferred.
o 1-2 years of work experience in Marketing field is required.
o Strong analytical skills.
o Must be able to build trust and work effectively with cross-functional teams.
o Entrepreneurial mind-set: creative, resourceful, risk taker, business savvy, adaptable.
o Ability to manage multiple tasks and projects in a fast-paced environment.
o Excellent written, verbal, and interpersonal communication skills are required.
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