Marketing Analyst
Position Summary
The Marketing Analyst is responsible for supporting the client’s business unit with optimizing marketing policies, processes, SOPs, models and plans to maximize ROIs. If you enjoy working on large scale challenges and recommending improvements and solutions, this position is for you!
Duties and Responsibilities:
- Develop infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing
- Provide database analytics and operational expertise to support the client’s marketing team(s) in executing fact-based strategic and tactical plans across marketing programs
- Develop expertise and practical knowledge of client applications within business environment
- Manage the marketing investment envelope, identify business requirements, develop/modify business marketing processes, manage complex marketing programs and campaigns, establish executive dashboards, scorecard, other measurement tools
- Develop and deliver marketing training and professional development and execution to maximize overall marketing productivity and effectiveness
- Perform other duties as needed
Job Requirements:
Education and Experience: The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Associate’s degree in Marketing, Business Administration, Business Analytics or related field
- 1-2 years of experience in a marketing or business analyst role; preferably at a tech company
Qualifications:
- Knowledge of marketing analytics strategies and tools, including those necessary to formulate metrics for measuring brand asset valuation, strategies for performing marketing experiments, determining Customer Lifetime Value, assessment of cost of customer acquisition, etc.
- Ability to exercise independent judgment within defined parameters
- Strong verbal and written communication skills; excellent email, telephone and virtual meeting etiquette
- Customer service orientated, ensuring needs are met in a timely fashion
- Ability to talk through a data problem and come up with a way to resolve challenges
- Ability to take opportunities for continuous improvement and implement documented process improvements
- Ability to work on multiple projects concurrently; demonstrated organization, problem-solving, project management, and time management skills
- Demonstrated strong ability to remotely work well within a team environment, or independently; strong interpersonal and teamwork skills; ability to work and interact effectively with team members from other disciplines, cultures, and organizations
- Excellent verbal and written communication skills; ability to effectively inform and present ideas confidently and persuasively to peers and managers
- Ability to take initiative to ask questions, ask for help, or provide updates, without reluctance
- Ability to meet the eligibility requirements for working in the US without RLA sponsorship for employment visa status
- Strong computer skills that include proficiency with MS Office (Word, Outlook, Excel, PowerPoint, and Visio), Teams and SharePoint
Language Skills:
- Ability to read, write, and speak English proficiently
Physical Demands:
- While performing the duties of this job, the employee is regularly required to talk or hear.
- Frequently required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel, or crouch.
- The employee must occasionally lift and/or move up to 25 pounds.
- Specific vision requirements include the ability to see at close range, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
- At times, may require more than 40 hours per week to perform the duties of the position.
Work Environment:
- The position typically operates in a standard office environment.
- This role may use standard office equipment such as computer, phones, photocopiers, filing cabinets, and fax machines.