Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
WHO WE ARE
We are part of the Employee Experience Team, which plays a pivotal role in fostering a vibrant and inclusive workplace culture where every employee feels seen and heard. Our team, specifically, is dedicated to enhancing the overall employee experience by focusing on internal communication and DEI, which includes support for Hallmark’s ERGs. Our team is responsible for developing and implementing effective internal communication strategies to keep employees informed, connected, and aligned with the organization's goals and values. This includes managing communication channels, crafting strategic communication, and ensuring timely dissemination of news and information that supports our internal audiences.
WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE
The Communication Specialist works in the space where digital communication and employee experience meet. In this role, you will serve as the primary facilitator and point of contact for Hallmark’s internal digital communication tools and channels, chiefly the Hallmark intranet, email, digital signage platforms, and other tools and channels that help inform, engage, and enable our workforce. You will partner with stakeholders across the business, in a very hands-on manner, to craft and distribute communication through Hallmark’s employee-facing digital communication channels and will work with team members to help improve adoption of tech-enabled tools and capabilities that enhance the employee experience.
Key areas of responsibility and execution for this role include:
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
ADDITIONAL DETAILS
Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.
You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK – Because Connecting With Each Other Has Never Been More Important
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.
Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!
When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.
Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)