Marketing Communications Specialist jobs in Appleton, WI

Job Title: Marketing Communications Specialist

Market Title: Marketing Communications Specialist

Location: Wittenberg WI

Status: Regular Full-Time

FLSA: Exempt

JOB SUMMARY:

The Marketing Communications Specialists, (MCS) reports to and is a key partner to the Chief Sales Officer. The MCS will develop and implement marketing communication strategies in alignment with brand and growth objectives of Nueske’s Applewood Smoked Meats. This role supports our retail, mail order and wholesale divisions, requiring a passion to engage and contribute at multiple levels throughout the organization. This role suits an inquisitive and creative thinker with excellent communication skills and a strong grasp of marketing channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

These duties are not meant to be all-inclusive and other duties may be assigned.

• Develop and implement integrated marketing communication plans to support the overall marketing objectives across all three divisions.
• Creates and manages the company marketing calendar. Ensures that strategic planning and tactical responsibilities are executed as planned.
• Responsible for editorial direction, design, production, and distribution of marketing content for field sales, company websites, social media, email, billboards, press releases, job postings, industry events and internal communications.
• Manages the design, selection, procurement, and distribution of all Nueske’s branded promotional apparel and related products.
• Coordinate with internal teams and external partners to ensure timely, consistent messaging and brand integrity across all divisions and platforms.
• Stay current on industry trends, customer preferences and marketing communications best practices to improve current process and messaging effectiveness.
• Manages outside marketing partnerships and identifies opportunities for new partnerships that align with company goals.
• Oversees all aspects of industry trade shows, photo shoots, demo and product sampling and other marketing events.
• Serves as primary marketing contact for creative and copy decisions for product packaging.
• Serve as the public relations contact for press releases, requests for interviews, company information, etc.
• Manages the organization and distribution of company marketing assets.
• Partner with department leaders in annual marketing budget planning.

MINIMUM QUALIFICATIONS:

• Creative thinker with a keen eye for detail.
• Excellent written and verbal communication skills.
• Solid understanding of and experience in graphic design.
• Naturally inquisitive and embraces the connection between relationships, company knowledge and effective marketing communications.
• Considers the past and current state as important, but equally inspired by change.
• Successful experience in marketing communications, food industry is a plus.
• Strong project management and organizational skills with the ability to multitask and meet deadlines.
• Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, Hootsuite, Google Analytics).
• Ability to work effectively both independently and as part of a team.
• Basic understanding of customer relationship management (CRM) platforms and leveraging to meet marketing communication objectives.
• General understanding of financial information and principles.
• Knowledge of SEO and content marketing principles is a plus.
• Experience with event planning and coordination is desirable.

PREFERRED QUALIFICATIONS:

Bachelor’s degree in marketing, communications, or related field.

NUESKE’S CULTURE ELEMENTS:

At Nueske’s, we share a few basic Culture Elements. By design, they are simple and straightforward and provide the foundation for how we do business and treat each other.

• Communicate Effectively
• Be Caring
• Be Engaged
• Be Quality Minded
• Be Responsible
• Share the Why

Nueske’s Applewood Smoked Meats provides equal opportunity in all our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, genetic information, or any other category protected by federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social, and recreational programs. All such employment decisions will be made based upon the merits of the employee/application and without unlawfully discriminating on any prohibited basis.