Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG Western Region, located in Washington State.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions.
The ideal candidate will:
Job Functions
Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising. A great digital leader will come with a plan of action to grow digital revenue and to motivate staff in that direction.
Analytics - This position also will measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are a necessary component.
Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e. campaign metrics, check-ins, etc…)
APG Digital Team - This position will be part of the APG Digital Management Team, requiring regular participation in group calls and projects.
Please send resume and cover letter to dbrookst@skagitpublishing.com
Minimum Requirements
Technology Skills
Proficiency in Microsoft Office, Word, Excel, PowerPoint & G-Suite required. Ability to learn other relevant software programs and teach direct reports is paramount.
APG is an Equal Opportunity Employer
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