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Marketing Communications Specialist jobs in Michigan

Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)

Recently Added Marketing Communications Specialist jobs

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 29 Days Ago
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C
Marketing Communications Specialist
  • Champion Homes
  • Troy, MI FULL_TIME
  • Job Title: Marketing Communications Specialist FLSA Status: Exempt Full Time Prepared By: Kristina Samojedny, Marketing Manager About Us: Champion Homes is a dynamic and innovative company in the manu...
  • 6 Days Ago
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Communications and Marketing Specialist
  • Wolverine Building Group
  • Grand Rapids, MI FULL_TIME
  • We are excited that you are thinking about building your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized nationall...
  • 3 Days Ago
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C
Marketing Communications Specialist
  • Champion Homes
  • Troy, MI FULL_TIME
  • Job Title: Marketing Communications Specialist FLSA Status: Exempt Full Time Prepared By: Kristina Samojedny, Marketing Manager About Us: Champion Homes is a dynamic and innovative company in the manu...
  • 6 Days Ago
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C
Marketing and Communications Specialist
  • Catholic Charities West Michigan
  • Grand Rapids, MI FULL_TIME
  • Position Summary The Marketing Communications Specialist is a pivotal role in positioning Catholic Charities West Michigan (CCWM) as a quality provider of family services and an organization worthy of...
  • 10 Days Ago
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Communications Assistant
  • Toxa Marketing
  • Detroit, MI FULL_TIME
  • Job Description: About Toxa: We understand how difficult it can be to run all aspects of your business, especially areas like marketing. Learning how to set your brand apart from local competitors is ...
  • 8 Days Ago
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Marketing Communications Specialist jobs at Popular Companies

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Marketing Communications Specialist
  • Advanced Technology Services (ATS)
  • Peoria, IL
  • Summary: Responsible for driving demand in the marketplace by providing management and oversight to a broad range of mar...
  • 4/24/2024 12:00:00 AM
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Marketing Communications Specialist
  • Ecolab
  • King of Prussia, PA
  • *6+ month contract Marketing Communications Events Specialist Job Description: Ecolab is a company committed to growth. ...
  • 4/24/2024 12:00:00 AM
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Marketing & Communications Specialist
  • Noble Direct, Inc
  • Emeryville, CA
  • For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out...
  • 4/24/2024 12:00:00 AM
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Marketing Communications Specialist
  • LHH
  • Marketing Communications Specialist EST Time Zone - Remote Pay Rate: $25 - $27 Writing Samples (Required) Including Pres...
  • 4/23/2024 12:00:00 AM
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Marketing Communications Specialist
  • LHH
  • Dallas, TX
  • LHH Recruitment Solutions is looking for a Marketing Communications Specialist with 3 or more years of experience for a ...
  • 4/22/2024 12:00:00 AM
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Marketing Communications Specialist
  • Vibram Group
  • Portland, OR
  • As the Marketing Communications Manager at Vibram, you will play an integral role on the Vibram North America marketing ...
  • 4/22/2024 12:00:00 AM
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Marketing Communications Specialist
  • Ecolab
  • King Of Prussia, PA
  • *6+ month contract Marketing Communications Events Specialist Job Description: Ecolab is a company committed to growth. ...
  • 4/22/2024 12:00:00 AM
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Marketing & Communications Specialist
  • Venatic, Inc
  • Torrance, CA
  • Have you wanted to start a business career but are unsure of where to begin? At our company, our Marketing & Communicati...
  • 4/21/2024 12:00:00 AM
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About Michigan

Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communications Specialist jobs
$66,851 to $87,097

Most Popular Cities in Michigan for Marketing Communications Specialist Jobs

What does a Marketing Communications Specialist do?

Marketing Communications Specialist in High Point, NC
Marketing communications specialists create all the marketing materials that are distributed to customers, including newsletters, emails, and brochures.
January 21, 2020
Marketing Communications Specialist in Lansing, MI
Wow us with added experience in digital marketing, analytics and reporting, PowerPoint mastery, video and photography or graphical design skills.
February 11, 2020
Marketing Communications Specialist in Boulder, CO
You will be creating content for email newsletters, digital and print marketing campaigns, and website copy.
December 04, 2019