Marketing Communications Specialist jobs in Miami, FL

Position Overview

Are you driven by the challenge of enhancing revenue and conversions for a dynamic e-commerce brand specializing in Amazon sales? We invite you to consider an exceptional opportunity as a Digital Marketing Manager. Our ideal candidate possesses over 5 years of marketing expertise within the consumer products sector, with a preference for experience in the children's products industry. As a key player in our mission to improve everyday living through high-quality, affordable products, you will have the chance to influence brand excellence and deliver outstanding customer experiences.

Key Responsibilities

• Conduct thorough audits of Amazon product listings and formulate a comprehensive branding strategy, including product categorization.
• Generate creative briefs to guide our creative team in producing compelling product listings, focusing on copy, imagery, and video content.
• Execute customer surveys and A/B testing to refine conversion rates based on customer insights.
• Craft captivating product descriptions, image texts, and video scripts.
• Develop optimized templates for Amazon A page product listings.
• Enhance conversion rates across existing Amazon product listings.
• Collaborate with the sales and marketing teams to bolster brand awareness.
• Ensure high-performance product descriptions and advertisements that align with brand standards.
• Partner with the Product Manager to coordinate product launches.
• Engage in brainstorming sessions with team members on product innovations and marketing strategies.
• Oversee the Amazon storefront to maximize listing effectiveness, identifying conversion opportunities such as cross-selling.
• Regularly monitor Dashboard KPIs for conversion rates, click-through rates, and total sales performance.
• Manage influencer outreach initiatives, collaborating with influencers to create high-conversion product videos.
• Participate in weekly international team meetings scheduled between 8:00 and 9:30 PM EST.
  
  

Required Skills

• Profound understanding of consumer psychology.
• Detail-oriented and analytical mindset.
• Proactive, driven, and initiative-taking.
• Expertise in Amazon e-commerce marketing.
• Strong copywriting skills with a focus on high-conversion product descriptions.
• Project management proficiency.
• Experience working effectively with international teams.
• Familiarity with influencer marketing strategies.
  
  

Qualifications

• A minimum of 2 years of experience as a marketing conversion specialist.
• Proven track record in copywriting, advertising, and converting imagery.
• Experience leading international teams for at least 2 years.
• Preferred: Bachelor’s degree in Marketing or a related field.
  
  

Career Growth Opportunities

Joining our team presents a unique opportunity to work within a collaborative environment that values innovative approaches and empowers personal development. You will be involved in significant projects that contribute to growth in the e-commerce landscape, allowing for professional advancement.

Company Culture and Values

Our organization prides itself on fostering a culture characterized by transparency, empathy, and long-term vision. We emphasize continuous learning and teamwork, creating an environment where members support one another and thrive together.

Compensation And Benefits

This full-time, remote position offers a competitive salary ranging from \(70,000 to \)100,000 annually, commensurate with experience. Candidates will also benefit from a flexible work schedule and the option to work from our Doral, FL office 1-3 days per week.

Join us in our mission to elevate global commerce and create products that enhance the lives of families everywhere. If you are excited about driving impactful marketing strategies and being part of a team that values excellence, we look forward to your application.

Employment Type: Full-Time