Marketing Coordinator coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Coordinator creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Coordinator tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Coordinator work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Marketing Coordinator typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Primary Responsibilities
Work closely with management and the creative team to develop, shape, and execute Rosco’s marketing and branding strategy.
Coordinate marketing activities, including drafting and producing emails, web content, print materials, and social media promoting Rosco live events, online on-demand programs, and other items promoting Rosco products and services.
Generating ideas and suggesting strategic marketing tactics that align with Rosco branding.
Support the Marketing Director in establishing and evaluating marketing strategies and plans by data analysis, updating calendars, and organizing and planning promotional presentations.
Communicating campaign deliverables, objectives and timelines to the team while providing instructions for promotion or use.
Assist with event planning, trade shows, conferences, and meetings by identifying, coordinating and assembling requirements, developing schedules, coordinating mailing lists and establishing contacts.
Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
Helping to manage social media platforms, create captivating content, and engage with online community.
Collaborate with internal teams to create landing pages and optimize user experience.
Ability to create materials and communications to promote branding.
Education Requirements and Skills
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