Marketing Coordinator jobs in Utica, NY

The Digital Marketing Coordinator supports the overall (Marketing and Communications) team's daily operations to plan, create, implement and measure innovative and impactful digital communications to help ICAN reach its strategic goals. This position is responsible for ICAN’s overall digital presence, from both internal and external sources. This role involves content development and planning, as well as the creation and implementation of digital marketing initiatives in collaboration with various teams and team members. It is an opportunity to work creatively, socially, strategically and analytically simultaneously.

The Coordinator will promote ICAN’s identity, brand, philosophy and mission by performing the following duties.

Duties & Responsibilities:

 Content Planning and Creation

• Assist with development and execution of teams’ content strategy to establish ICAN’s online presence and brand value.

• Create and publish engaging content, including videos, photos, infographics, and text posts, across social media platforms.

• Curate and repurpose content from existing sources (website/social) as needed.

• Collaborate with designers to ensure high-quality graphics are incorporated into content.

Email Marketing

• Build and disseminate monthly email communications for ICAN and associated programs.

• Identify content, build outlines, gather/write/re-purpose content, collaborate with designers, test, obtain approvals, and send communications.

• Monitor and report on email marketing performance.

Social Media Management

• Lead planning, coordination, and implementation of ICAN’s social media platforms.

• Maintain content calendars and ensure deadlines are met.

• Coordinate with content creators and teams to align content with strategic goals.

• Explore and launch new social media platforms as necessary.

Website Management

• Serve as an administrator for all ICAN websites (currently four)

• Update and add news stories, photos, media and other content as needed.

Universal Digital Footprint

• Regularly review and maintain ICAN’s digital presences across various platforms, including Google Business Pages, travel sites, and community organization and municipal websites, chamber and tourism outlets, etc.

Writing

• Elevate brand representation through high-quality written content across all platforms.

• Develop original copy for social media, website, email marketing and other communication channels.

• Coordinate internal interviews and produce written content as needed.

• Proofs marketing materials, website, printer proofs and other written content.

Proofing and Metrics

• Proof marketing materials and written content.

• Monitor marketing metrics, extract data and generate reports as necessary.

Additional Responsibilities

• Research and manage vendors to support marketing initiatives.

• Serve as the primary contact for specific internal and external marketing initiatives.

• Collaborate with program teams to ensure alignment of messaging and goals.

• Additional duties may be assigned, on an as needed basis.

Education/Experience: 

• Minimum Education of Bachelor's Degree in Marketing, Communications, Media or related field strongly preferred.

• Prior marketing/social media experience of at least one to two years; or equivalent combination of education and experience.
  
  

Knowledge, Skills, Abilities: 

• Nimble, multi-faceted, creative individual with a strong analytical mindset.

• Social media savvy with an eye for aesthetics and detail.

• Excellent written communication skills with the ability to adapt to different voices and personas.

• Highly organized, communicative, and responsive in an ever-evolving digital landscape.

• Commitment to collaboration and partnership across teams and programs.