Marketing Director jobs in Georgiana, AL

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

A
Director of the Office of University Marketing
  • Auburn University at Montgomery
  • Montgomery, AL FULL_TIME
  • Position Information

    Position Information

    Vacancy Number:
    S-01110

    Position Title:
    Director of the Office of University Marketing

    Classification Title:
    Director

    Department:
    Office of University Marketing

    Employment Type:
    Full-Time

    Duties and Responsibilities:
    Auburn University at Montgomery (AUM) invites applications for the position of Director of University Marketing. The successful candidate will report to the Chancellor and work with Senior Staff, Colleges and departments regarding marketing and promotion of the university. This key position will work closely with Enrollment Management and Student Affairs to coordinate marketing efforts for the university and its departments, promote events on campus, and oversee production of all graphic promotion and marketing materials. Further, the Director of University Marketing will serve as an Auburn University at Montgomery brand ambassador in a host of settings including face-to-face personal interactions at formal and informal events and one-on-one interactions with key AUM stakeholders. Additionally, the Director of University Marketing will also work collaboratively with the Director of University Communications and the Office of Enrollment Management and Student Affairs to help expand marketing efforts for coverage of college events utilizing newspapers and other print materials, radio, television, the Internet, and social media.

    The Director of University Marketing will coordinate with the Senior Leadership team to determine the appropriate mix of all media to promote and represent the University. This will involve directing and coordinating AUM’s mass media advertising for the university, such as digital media, print, radio, television, billboards, direct mail, and marketing sponsorships at outside events such as high schools, military bases, etc.
    The Director of University Marketing will work with the Chancellor in conjunction with the Senior Leadership team for the design, development, content, and oversight of the AUM Website and play a leadership role to monitor web-based marketing-related events to ensure they are strategically driven. The director will be responsible for producing and maintaining the style standards set forth in the university Style Guide and uphold policies relating to marketing and promotions. In addition to providing direct supervision of staff within the unit, the director will provide oversight of the marketing budget. The Director of University Marketing will work with the campus community to create and implement a comprehensive marketing strategic plan that enhances the university’s image in the River Region and beyond.

    Position Duties and Responsibilities include:
    • Provide advice and direction to the Chancellor, Senior Staff, Colleges and departments regarding marketing and promotions.
    • Serve as Auburn University at Montgomery’s (AUM) brand ambassador in a host of settings including face-to-face interactions, at formal events and one-on-one with AUM stakeholders.
    • Work collaboratively with Enrollment Management and Student Affairs to help expand marketing efforts for coverage of all college events utilizing print materials such as newspapers, radio, television, and social media.
    • Coordinate and direct all college marketing and community promotional activities to best represent the university to a variety of audiences in order to maintain/increase student enrollment.
    • Work with Senior Leadership team to determine the appropriate mix of all media to promote and represent the University; direct and coordinate mass media advertising for the university, such as digital media, print, radio, television, billboards, direct mail, and marketing sponsorships at outside events such as high schools, colleges and universities, military bases, etc.
    • Play a critical role to monitor and update websites, web-based marketing activities and other online communities.
    • Oversee the planning, implementation and evaluation of marketing-related events to ensure they are strategically driven.
    • Work with Senior Leadership team to create and implement a comprehensive marketing strategic plan that enhances the university’s image in the River Region and beyond.
    • Provides oversight of the marketing budget.
    • Establish and administer policies and procedures within the unit. Provides direct supervision of staff within the unit.
    • Other duties as assigned.

    Knowledge, Skills, and Abilities:
    • Knowledge of word processing software and the ability to operate standard PC/PC software applications
    • Knowledge of applicable university policies and procedures
    • Knowledge of budgeting principles and practices
    • Knowledge of acceptable supervisory practices
    • Knowledge of public relations and marketing strategies
    • Knowledge of applicable state and federal rules and regulations
    • Oral and written communication skills
    • Marketing skills
    • Technology skills including word processing, desktop publishing, PowerPoint, Adobe package, etc.
    • Ability to think creatively with strong strategic intellectual skills
    • Interpersonal skills
    • Problem analysis skills
    • Ability to coordinate and manage the work of others and multiple programs and activities
    • Ability to represent the University and its positions to external constituents
    • Ability to develop and maintain relationships with others
    • Ability to speak in public and make oral presentations
    • Ability to supervise
    • Ability to respond to multiple competing demands
    • Familiarity with current marketing business practices
    • Ability to manage marketing budget

    Minimum Qualifications:
    • Bachelor’s degree in Marketing or related field is required. Master’s degree is preferred. Six (6) years of experience in marketing with at least three years in marketing management is required. Marketing experience in a college/university setting is preferred.
    • The successful candidate must have demonstrated ability to work effectively with a variety of stakeholders, both internally and externally.
    • The preferred candidate must have a successful track-record of implementing creative marketing strategies while maintaining the highest standards of honesty and integrity.
    • The successful candidate must have experience managing budgets and in providing direct supervision of staff.

    Job Open Date:
    01/05/2024

    This posting will remain open until closed:
    Yes

    Job Close Date:

    Salary Band:
    108

    Special Instructions to Applicants:
    Auburn University at Montgomery is an equal opportunity employer committed to excellence through diversity; therefore, we encourage applications from historically underrepresented groups, veterans, and individuals with disabilities. Additionally, the safety and security of our campus community is a top priority. All employees at AUM are considered to be Responsible Employees and have the duty to immediately report information that has the potential to adversely impact safety or wellness on our campus.
    The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) requires public educational institutions to collect and maintain certain safety and crime information. Due to the role this position plays on our campus, this position has been identified as being a Campus Security Authority (CSA). CSAs are individuals designated by the University with responsibility for supervising or ensuring safety of others (including student employees in the course of their employment duties) and have a duty to report crimes observed or reported to them.
    While this position is opened until filled, Auburn University at Montgomery reserves the right once interviewing has begun to stop accepting applications.

    About the University/College
    Auburn University at Montgomery has been ranked among the South’s top universities by U.S. News and World Report, was named one of the best colleges in the Southeast by The Princeton Review, is designated as a Military Friendly School, and is consistently chosen as the best university in the area. Auburn Montgomery provides students with detailed knowledge and hands- on, practical experience, often from professionals in the field.

    Quick Link
    https://www.jobs.aum.edu/postings/6601

    Position Profile Link

    Applicant Documents

    Required Documents
    • Letter of Interest/Intent
    • Resume
    • Professional Reference Sheet
    Optional Documents

    Posting Specific Questions

    Required fields are indicated with an asterisk (*).

    • * Do you have a Bachelor’s degree in Marketing or a related field?
      • Yes
      • No
    • * Do you have six (6) years of experience in marketing with at least three years in marketing management?
      • Yes
      • No
    • * Do you have marketing experience in a college/university setting?
      • Yes
      • No
  • 21 Days Ago

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Montgomery, AL FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 23 Days Ago

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Marketing and Admissions Director
  • JobRapido
  • montgomery, AL FULL_TIME
  • 3 days per week, 24 hours total Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical ...
  • 1 Month Ago

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Marketing and Admissions Director
  • JobRapido
  • eclectic, AL FULL_TIME
  • 3 days per week, 24 hours total Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical ...
  • 1 Month Ago

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Marketing and Admissions Director
  • JobRapido
  • wetumpka, AL FULL_TIME
  • 3 days per week, 24 hours total Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical ...
  • 1 Month Ago

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Marketing and Admissions Director
  • JobRapido
  • kent, AL FULL_TIME
  • 3 days per week, 24 hours total Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical ...
  • 1 Month Ago

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0 Marketing Director jobs found in Georgiana, AL area

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Quality Assurance - Greenville, AL
  • BuildSubmarines.com
  • Greenville, AL
  • Job Overview The individual will be responsible for performing inspection primarily on incoming/outgoing products to en...
  • 3/29/2024 12:00:00 AM

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Quality Assurance - Greenville, AL
  • BuildSubmarines.com
  • Greenville, AL
  • Job Overview The individual will be responsible for performing inspection on products at various stages of production t...
  • 3/29/2024 12:00:00 AM

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Troy, AL
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

S
Patient Service Specialist
  • Select Medical
  • Greenville, AL
  • When patients enter our center in Greenville, we want them to have an exceptional experience starting at the front desk....
  • 3/29/2024 12:00:00 AM

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bealls Store Associate
  • bealls
  • Greenville, AL
  • Position: STORE ASSOCIATE Non-Exempt: Associate Come join a team that brings a people-first approach to everything we do...
  • 3/28/2024 12:00:00 AM

H
Quality Assurance - Greenville, AL
  • Hubbell Incorporated
  • Greenville, AL
  • Job Overview The individual will be responsible for performing inspection primarily on incoming/outgoing products to ens...
  • 3/28/2024 12:00:00 AM

H
Quality Assurance - Greenville, AL
  • Hubbell Incorporated
  • Greenville, AL
  • Job Overview The individual will be responsible for performing inspection on products at various stages of production to...
  • 3/28/2024 12:00:00 AM

T
Multi-Media Account Executive
  • Troy Messenger
  • Troy, AL
  • Print and Digital Advertising Salesperson Needed for the Troy and Pike County area. Competitive base salary and generous...
  • 3/25/2024 12:00:00 AM

Georgiana is a town in Butler County, Alabama, United States. As of the 2010 census, the population of the town was 1,738. Georgiana is located in southern Butler County at 31°38'24.313" North, 86°44'21.991" West (31.640087, -86.739442). Interstate 65 passes to the northwest of the town, with access from exit 114 (State Route 106). U.S. Route 31 (Mobile Road) passes through the east side of the town, leading north 16 miles (26 km) to Greenville, the county seat. Via I-65, it is 58 miles (93 km) north to Montgomery, the state capital, and 110 miles (180 km) southwest to Mobile. According to the...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$166,702 to $222,359
Georgiana, Alabama area prices
were up 1.3% from a year ago

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