Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Director of Marketing will be responsible for implementing and managing the marketing and public relations efforts to achieve and maintain maximum occupancy of Seabury and Seabury At Home. The ideal candidate will have successful experience in a marketing environment, specifically in senior housing and health care. Experience in public speaking responsibilities and creative writing abilities. Experience in communicating with older adults, preferably in a health-related environment. Minimum of four years in increasing responsibility in relevant positions.
Education: Graduation from an accredited four-year college with a Bachelor’s degree in marketing, business administration, sociology, health care administration, gerontology, or related field.
All employees receive:
Our 32-hour employees also receive:
Who We Are: Seabury is a premier Not-for-Profit Active Life Plan Community located on 66 acres of beautiful Connecticut countryside. We have a comprehensive continuum of care and services that includes Independent Living, Assisted Living, Skilled Nursing, and homemaker companion services. In addition, we offer Seabury At Home, an innovative, home-based life care program designed for individuals who prefer to age in place in their own homes. As a free-standing not-for-profit Life Plan Community, Seabury is committed to providing excellence in health care, services, and accommodations, emphasizing a "Wellness for Life" philosophy for both residents and staff.
What We Do: Seabury employees are passionate about providing Five-Star customer service and are committed to exceptional resident care. We live our company Vision daily by "Revolutionizing the Experience of Aging!"
Thank you for your interest in Seabury ~ we look forward to talking with you about how you can impact our residents' and members’ lives!
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