Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
POSITION TITLE: Marketing Director CLASSIFICATION: Non-Exempt
DEPARTMENT: Marketing
REPORTS TO: Regional Director of Marketing
POSITION PURPOSE:
Coordinates all sales/marketing efforts related to admission of new residents into facility.
ESSENTIAL FUNCTIONS OF THE JOB:
· Confers with hospitals, doctors’ offices, internal facility staff members, Marketing Coordinators and Case Managers to coordinate and schedule the admission of new residents
· Does bedside sales at hospitals of open referrals to secure admissions
· Talks with patients and patient families about strengths of facility
· Discusses plan of care with Case Managers, Social Workers, and Physicians
· Attends Healthcare Summits and other beneficial healthcare events in the community hosted by clinicians, Case Management, Social Workers, etc.
· Follows up with Hospital Case Managers and Social Workers on patient status and discharge date
· Maintains and updates referral log for facility
· Notifies Admission Coordinator(s) of new resident admission date and time
· Issues oral and written instructions to facility regarding specialized equipment needed (ie: wound vac, Bi-Pap, O2, etc)
· Determines work procedures to maintain sales efforts that secure positive referral flow to the facilities objectives
· Works with Regional Director of Marketing on collateral that best represents the needs of the Marketer
· Assists the Admissions Coordinators with suggestions on ordering give-aways and collateral
· Always maintains a positive demeanor with residents, resident families, and staff
· Other duties as assigned
QUALIFICATIONS
A minimum of 3 years in healthcare industry and healthcare marketing preferred.; Or equivalent combination of education and experience. Healthcare service sales experience preferred.
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