Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Summary:
The Director helps develop and implement marketing and communications strategies and initiatives. This full-time position reports to the Executive Director. Some evening and weekend work and overnight travel is necessary for special events. A four-year college degree is required; graduate degree preferred.
Skills:
The Director has excellent written and verbal communication skills, is creative and artistic, and has strong graphic design abilities.
The position requires superior organizational and planning skills, a strong work ethic, and ability to coordinate multiple projects and events. The Director interacts well with the public and with coworkers in our intimate office setting.
The Director is accomplished with Microsoft Office Suite; has a solid working knowledge of Wix, Constant Contact, and Canva; and is adept with social media platforms. Videography skills are not mandatory, but confer a strong advantage.
Duties:
The Director supports the organization’s programming and development initiatives through comprehensive marketing, communications, branding, and public relations strategies. They connect effectively with a broad range of constituent groups through a variety of written, graphic, and on-line communication materials.
The Director manages content and design of print and online materials including donor communications, promotional and tradeshow materials, social media content, media relations, and e-mail marketing. The Director maintains the organization’s website to ensure a robust online presence.
The Director anticipates organizational needs and executes projects to comfortably meet deadlines. They budget, monitor, and report project expenses. They work with print vendors to establish quotes, production schedules, and timely delivery of materials.
The Director helps execute major events and programming, including annual induction ceremonies, Galesburg Railroad Days, and private railroad car conventions. They act as an organizational representative and liaison as required.
Benefits:
Flexible leave policy
Hybrid WFH/in office schedule
To Apply:
Send cover letter, resume, and references to:
National Railroad Hall of Fame
Attn: Julie King, Executive Director
64 South Prairie Street, Suite 216
Galesburg, Illinois 61401
king@nrrhof.org
Job Type: Full-time
Pay: $33,000.00 - $37,000.00 per year
Benefits:
Schedule:
Education:
Ability to Relocate:
Work Location: Hybrid remote in Galesburg, IL 61401
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