Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Director of Marketing
Pawtucket Falls Health Care is looking for a director of marketing to join their wonderfull team!
About us: Pawtucket Falls Health Care is tucked into a quiet and relaxing community. Pawtucket Falls provides top of the line care and rehabilitation services, designed around our guests' needs. Through personalized care plans our guests experience quality care in a close-knit community.
Benefits:
As the Director of Marketing for Pawtucket Falls Healthcare Center, you will plan, develop, organize, implement, evaluate, and direct the program's marketing and public relations programs in order to maintain and increase census. You will provide the community with information relative to our programs, services, practices, promote the services to outside sources such as physicians, discharge planners, business members of the community, churches and schools providing adult education.
Our Marketing Director maintains a thorough knowledge of program's admission requirements, services, and admissions policies and procedures. You will work with the admission team for members of the community as well as families, conducts pre-admission interviews with prospective patients and their families and explains all services of the program.
Responsibilities of the director of marketing:
Qualifications for the director of marketing: