Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Overview:
We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase customer engagement, and generate leads. The ideal candidate will have a strong background in print advertising, content marketing, copywriting, and sales.
Responsibilities:
- Develop and execute comprehensive marketing strategies to achieve business objectives
- Oversee the creation and implementation of marketing campaigns across various channels
- Manage and optimize digital marketing efforts, including SEO/SEM, social media, email marketing, and online advertising
- Create engaging content for marketing collateral, website, blog posts, and social media platforms
- Collaborate with cross-functional teams to ensure consistent messaging and brand identity
- Conduct market research to identify trends and opportunities for growth
- Monitor and analyze marketing performance metrics to track effectiveness and make data-driven decisions
- Stay up-to-date with industry trends and best practices in marketing
Skills:
- Proven experience in print advertising, marketing, content marketing, copywriting, and sales
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong knowledge of advertising principles and best practices
- Familiarity with HTML5 and web development platforms such as WordPress
- Experience with e-commerce platforms and online sales strategies
- Excellent communication skills with the ability to effectively convey ideas and concepts
- Strong analytical skills with the ability to interpret data and make informed decisions
We offer competitive compensation packages including benefits such as health insurance, retirement plans, paid time off, and professional development opportunities. If you are a motivated individual with a passion for marketing and driving business growth, we would love to hear from you.
Please note that all positions at our company are paid positions.
Job Type: Full-time
Pay: $42,000.00 - $48,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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