Marketing Executive jobs in Lowell, MA

2. Identifies business challenges and marketing and communications opportunities based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, competitive positioning research and financial performance.

3. Meets with clinical chiefs and chairs and their administrative leaders to identify opportunities to support initiatives in their areas of specialty.

4. Assesses local operational processes to support system-led campaigns and initiatives; identifies workflow or access deficiencies and collaborates with AMC leaders to design and implement solutions to ensure client is prepared to support marketing campaign volume.

5. Develops strategic marketing and communications plans in support of client priorities, including partnering with the client and the Strategic Planning and Finance departments in the development of forecasts and business cases to ensure return on marketing and communications investments.

6. Understands and develops communication priorities to engage with clinicians and staff, coordinates the development of Internal Communications strategies and support. 7. Interfaces with subject-matter experts in the Marketing and Communications Department’s Centers of Expertise in Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's day-to-day needs and business objectives.

8. Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership.

9. Oversees the marketing and communications teams’ timely support of client needs.

10. Provides guidance and direction to activities performed by departmental staff in support of the client’s business.

11. Allocates and manages budgets.

12. In the event the Director has direct reports, has the direct responsibility to undertake the following employment actions: hiring, coaching, termination, corrective action and performance reviews. Direct Reports: 0 to 1 Indirect Reports: 0.

• Bachelor's degree in Marketing/Communications, Business Administration, or related field required. Master's degree strongly preferred.
• More than 12 years related work experience in health care or related field.
• Leadership experience in large integrated systems and/or academic medical centers strongly preferred.
• 3 -5 years supervisory/management experience required.
• Experience managing marketing and communications resources (budgets and staff) and how they are best deployed.
• Demonstrated experience addressing problems that are broad, complex and abstract, often involving the AMC and/or system-wide issues and requiring substantial creativity, resourcefulness, staff engagement, negotiation and diplomacy to develop solutions.

• Deep knowledge of the unique challenges and opportunities faced by AMCs related to reputation, academic mission, research and recruitment.
• Strong verbal and written communication and interpersonal relationship skills
• Ability to set direction and vision for major departments or multiple departments. Establishes priorities and allocates resources.
• Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments. Participates in decisions on overall strategy and direction of the organization.
• Ability to set direction and vision for major departments or multiple departments. Establishes priorities, develops policies and allocates resources.
• Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external audiences.
• Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external audiences.
• Ability to demonstrate broad and comprehensive knowledge of theories, concepts, practices and policies with the ability to use them in complex and/or unprecedented situations across multiple functional areas.
• Advanced skills with Microsoft applications, which may include Outlook, Word, Excel, PowerPoint and other web-based applications. May produce complex documents, perform analysis and maintain databases.
• Excellent market research, analytical, and problem recognition, avoidance and resolution skills preferred.
• Strong skills to produce results and achieve predetermined goals within budget and time constraints preferred.