Marketing Executive jobs in Schenectady, NY

Overview

Our client is recruiting a Marketing Executive as part of our international marketing team to increase brand awareness and grow sales for our extensive product range.  The ideal candidate will drive marketing projects and play a key role in international brand development and lead generation.  The candidate will be customer focused and have a proven ability to build/maintain effective working relationships with colleagues, suppliers, customers, and business partners.

Qualifications

• Honours Degree in Commerce, Business, Marketing or equivalent.
• Digital marketing qualification advantageous.
• 2-3 years commercial marketing experience with responsibility for managing lead generation programs
• Fluency in English essential. Fluency in other languages advantageous
• Full, clean driving licence
• Ecommerce, Sales or Customer Service experience advantageous
• Knowledge for Agriculture, Equine, Material Handling and/or Construction markets advantageous
• General and Digital Marketing skills
• Well-developed IT skills (MS Platforms, CRM, ERP, Content Management Systems etc)
• Project Management skills
• Be creative, innovative, and entrepreneurial.
• Excellent communication and presentation skills. High level editorial and proof writing skills
• Interpersonal skills
• Highly organised, detail oriented with a strong ability to multi-task
• Strong analytical and problem-solving skill.
• Time management and task prioritisation skills.
• Negotiation skills
• Administration skills

Responsibilities

• Manage lead generation campaigns for multiple product portfolios and markets via CRM.
• Develop:              
  • Print media (catalogues, brochures, flyers, promotional material).
  • Online media (websites, social media and email campaigns). Drive SEO.
  • Exhibitions, Trade Events and Open Days.
  • Advertising & Editorial
  • PR projects
  • Content: writing and proofing.
• Publish print and online media (including video). Ensure all published material is valid, current, and accurate.
• Manage projects relating to website/social media design and utilisation.
• Manage new Product launch campaigns.
• Manage corporate consistency and branding projects to ensure brand guidelines are adhered.
• Be creative and innovative in increasing marketing standards, implementing consistency, and taking advantage of marketing and PR opportunities.
• Keep abreast of market trends and changes in relevant product sectors (Civils Construction, Agriculture, Marine and Material Handling) through market research, attending sales meetings, conferences, exhibitions and developing strong communications links with the sales team and customers.
• Maintain marketing databases to ensure information is accurate, updated and easily accessible.
• Budget, negotiate and report financial information and spend.