Marketing Specialist jobs in Minneapolis, MN

Description

MiTek is a platform innovator and enabler that exists to transform the building industry with better building solutions.

In 1955, MiTek transformed residential construction with the invention of the Gang-Nail plate and a digital platform that provided an affordable and scalable way to manufacture wood trusses.

Today, MiTek delivers software, services, engineered products, and automated solutions that enable the building industry to improve efficiencies by optimizing the balance between off-site and on-site.

With nearly 5,600 team members worldwide, MiTek collaborates across the building industry to enable and accelerate transformational breakthroughs in design and construction to transform the way the industry designs, makes, and builds.

As a Berkshire Hathaway (NYSE : BRK-A, NYSE : BRK-B) company since 2001, MiTek has a record of continuous growth and innovation. Learn more at .

Summary

We are seeking a detail-oriented and proactive Marketing Specialist to join our team. The ideal candidate will play a key role in managing various aspects of customer communications, email campaign support, and social media activities.

He or she will work closely with product marketing, sales and customer experience. This position requires a strong understanding of marketing principles, excellent communication skills, and the ability to collaborate effectively with cross-functional teams.

Job Responsibilities & Requirements

RESPONSIBILITIES :

Customer Communications :

Drafting customer communications including letters, talking points, and FAQs.

Distributing customer communications through list-building, email building, testing, and configuring send settings in ESP.

Managing ongoing customer communication calendar including known software updates, office closures, newsletters, and other planned or regular communications to customers.

Supporting one-off customer communications distribution for reactive communications such as urgent software issues, outages, product alerts, and more.

Reporting on customer communications efforts.

Email Marketing Support :

Populating nurture sequences (from templates) to support campaigns and / or trade show communications, following a proposed plan from the marketing manager.

Creating and distributing marketing emails in our ESP, configuring distribution based on defined campaign objectives.

Social Media :

Writing and posting organic social media posts.

Maintaining a social media calendar in collaboration with Corporate Communications.

Monitoring social channels to flag content that needs a response, showing increasing capability to respond proactively over time.

REQUIRED QUALIFICATIONS :

Bachelor's degree in Marketing, Communications, or related field.

3-5 years of experience in marketing, communications, or a related field.

Proficiency with email marketing platforms and CRMs such as Salesforce, HubSpot, Pardot, Constant Contact or MailChimp.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Excellent written and verbal communication skills.

Strong organizational skills and ability to manage multiple projects simultaneously.

Analytical mindset with the ability to interpret data and draw actionable insights.

Ability to work both independently and collaboratively in a fast-paced environment.

Proactive and self-motivated.

Creative problem solver.

Team player with strong interpersonal skills.

Adaptable and able to thrive in a dynamic work environment.

Passionate about delivering exceptional customer experiences.

PREFERRED QUALIFICATIONS :

Experience with graphic design

Experience with content writing

MiTek Perks :

Flexible Paid Time Off - take as much time off as you need!

All Benefits begin on Day 1!

Profit Sharing Plan and Annual Incentive Plan

13 Paid Holidays

401k Plan with Matching Contributions

A variety of Medical, Dental and Vision Plans to choose from

Short-Term Disability and Life Insurance

Tuition Reimbursement

Paid Parental Leave

Career advancement and training opportunities!

MiTek is an E-Verify and Drug and Tobacco-Free Workplace.

Last updated : 2024-04-04