Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Are you experienced in marketing for a community bank or credit union? Do you enjoy working autonomously while collaborating with bank leaders? Come join the NBSB team!
The Marketing Specialist manages and executes all aspects of the marketing department including brand management, social media marketing, promoting the bank’s products and services, including new product introduction, designing and coordinating marketing campaigns, ensuring compliance with banking/advertising regulations, coordinating internal and external events and community outreach throughout the region we serve, and managing vendors and suppliers. This position provides creative strategy for brand positioning, approach to social media presence and translating analytics into actionable outcomes. the Marketing Specialist works independently to manage and execute responsibilities in the following areas:
Digital and Print Marketing and Photography
Community Relations
Media Relations:
Website
Vendor Management
Compliance
Other Duties/Responsibilities
Required Qualifications
Preferred Qualifications
Supervisory Responsibility
None
Work Environment
This role operates in a professional office environment and routinely uses standard office equipment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; use hands to finger or feel; and reach with hands and arms.
Position Type/Expected Hours of Work
This is a full-time, non-exempt position with work schedule of Monday through Friday.
Travel
Travel between our 6 local branches and the corporate office, weekly or as needed.
Reasonable accommodations may be made to enable qualified individuals to perform the essential functions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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