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Marketing Support Specialist jobs in Michigan

Recently Added Marketing Support Specialist jobs

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Digital Marketing Specialist
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: DIGITAL MEDIA SPECIALIST
    Compensation: $40,000-$45,000
    FSLA/Position Type: Exempt (Full time)
    Reports To: Media Manager
    • Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
    Position Description:
    The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.
    Essential Responsibilities & Duties:
    • Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
    • Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
    • Work with the development team to strategize and recommend best practices and user-flow strategies.
    • Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
    • Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
    • Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
    • Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
    • Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
    • Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
    • Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
    Essential Skills Necessary:
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Strong analytical skills and data-driven thinking
    • Demonstrable experience thriving in a fast-paced, deadline-oriented environment
    • Public speaking and presentation experience preferred
    • Broad interest in marketing and advertising
    • Willingness to take initiative and work hard
    • Ability to work successfully with diverse teammates and people with different work styles
    • Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
    Education & Professional Experience:
    • Bachelor’s degree in marketing or a related field
    • Strong written and verbal communication skills
    • Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
    • Working knowledge in setting up and optimizing Google Ads campaigns
    • Working knowledge in social media ad campaigns for business pages
    About Güd Marketing
    Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
    Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
    Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply
    Güd Marketing Equal Employment Opportunity (EEO) Statement:
    Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.
  • 1 Day Ago
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Client Support Specialist
  • U.S. Legal Support
  • Southfield, MI FULL_TIME
  • Are you customer service driven, can communicate effectively and have a keen eye for detail? Do you like to problem solve and have a desire to help people?U.S. Legal Support seeks a Client Support Spe...
  • 12 Days Ago
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Seasonal Production Support
  • Encore Floral Marketing, Inc.
  • Grand Rapids, MI TEMPORARY
  • Encore Floral Marketing, Inc is hiring for 2-3 weeks of PT – FT seasonal work starting April 29th, 2024 and ending on May 17. We may need people through the end of May. First Shift - 8:30 am to 6pm an...
  • 7 Days Ago
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Enrollment Specialist
  • HDR Marketing LLC
  • Southfield, MI PART_TIME,FULL_TIME
  • Please Read before applying Company Description-HDR Marketing LLC is a company dedicated to growth and expansion, embodying the values of hard work, determination, and repetition. Connect with us on h...
  • 1 Month Ago
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Wireless Sales Specialist
  • Allstar Direct Marketing, Inc.
  • Grand Rapids, MI FULL_TIME
  • Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
  • 19 Days Ago
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Wireless Sales Specialist
  • Allstar Direct Marketing, Inc.
  • Grandville, MI FULL_TIME
  • Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
  • 19 Days Ago
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Marketing Support Specialist jobs at Popular Companies

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Sleep Expert - Sales
  • Mattress Firm
  • Durham, NC
  • Now Hiring! Sleep Expert – Sales Is your current job a nightmare? Make it a dream! Mattress Firm The most trusted author...
  • 4/25/2024 12:00:00 AM
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Sleep Expert - Sales
  • Mattress Firm
  • Durham, NC
  • Now Hiring! Sleep Expert – Sales Is your current job a nightmare? Make it a dream! Mattress Firm The most trusted author...
  • 4/25/2024 12:00:00 AM
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Beer Capitol- Sales & Marketing Support Specialist
  • Beercapitol
  • Newton, NJ
  • ** Frank Beverage Group** ** Beer Capitol- Sales & Marketing Support Specialist** Sussex, WI 53089 Beer Capitol Distribu...
  • 4/24/2024 12:00:00 AM
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Product Marketing Support Specialist
  • Monin
  • Birmingham, AL
  • McLeod Software, a leading innovator in the transportation industry, seeks a seasoned and results-oriented Product Manag...
  • 4/23/2024 12:00:00 AM
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Director of Operations
  • Southeast QSR, LLC
  • Director of Operations Job Description Company Southeast QSR, LLC Southeast QSR (SEQSR) is one of the largest Taco Bell ...
  • 4/23/2024 12:00:00 AM
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Sales and Marketing Support Specialist
  • Wayne Wire Cloth Products, Inc.
  • Kalkaska, MI
  • Job Description Job Description Sales and Marketing Support Specialist Wayne Wire is seeking a Sales and Marketing Suppo...
  • 4/22/2024 12:00:00 AM
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Power Marketing Support Specialist
  • Wtok
  • **Job Description:** Background: This position will provide power marketing support services to the Sierra Nevada Region...
  • 4/21/2024 12:00:00 AM
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Market Manager -Virginia(Fairfax, Woodstock, Culpeper, Fredericksburg)
  • Construction Management & Engineeri
  • Gainesville, VA
  • Job Description Job Description Construction Management & Engineering Market Manager -Virginia (Fairfax, Woodstock, Culp...
  • 4/21/2024 12:00:00 AM
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About Michigan

Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Support Specialist jobs
$50,353 to $69,991

Most Popular Cities in Michigan for Marketing Support Specialist Jobs

What does a Marketing Support Specialist do?

Marketing Support Specialist
Provides recommendations for business process improvements to management and the sales team by using researched data and fact-based management to drive decision making.
April 28, 2023
Actively participate in all new customer internal and external rollout/onboarding activities and meetings.
April 07, 2023
Demonstrates knowledge of and supports mission, vision, value statements, relative to the well-being market and specific to Alyfe.
April 07, 2023
Track and measure the ROI (return on investment) of each marketing campaign.
April 03, 2023
Set up appointments for Outside Sales Team.
March 28, 2023
Support the wellbeing sales team in maintaining the prospect pipeline and reporting to finance on a periodic basis.
March 10, 2023
Generate, organize, analyze, and present department performance data to assist in account forecasting.
February 23, 2023
Assist with or take responsibility for the creation of mass marketing materials to generate booth traffic at industry/customer tradeshows and conventions.
February 11, 2023
Create reference documents to support external sales team in promoting and supporting products.
January 19, 2023
Prepare and send correspondence (letters, memos, emails) on behalf of the broker to clients and associates.
December 21, 2022