Marketing Support Specialist jobs in Worcester, MA

Opportunity Overview: 

We have a Unique opportunity for a creative, tech-savvy, service-oriented individual to join our Marketing team as our new Marketing Support Specialist. We are a group of talented individuals passionate about supporting our customers and co-workers. We’re looking for someone who thrives in a position where delivering exceptional customer service is expected, who gets excited about learning new things, and wants to work in an environment where no two days will ever be the same. If being part of a team that gets to make a difference in their community is what you have been looking for – then come join us!

Position Overview:

In partnership with the Marketing Manager, coordinate general marketing, social media, event, public relations and advertising activities for the Bank, and assists the Marketing Manager and Director with various assigned duties, as appropriate.

Primary Accountabilities:

• Supports the Marketing Manager in the development of e-mail marketing campaigns and monitors KPIs of all campaigns.
• Under the direction of the Marketing Manager, assists with designing, scheduling, and maintaining in-branch advertising displays.
• Supports Marketing Manager in the development of website content for the Bank and its subsidiaries.
• Coordinates and assists in marketing, advertising, programming, and facility arrangements to ensure that special events, branch openings, seminars/webinars, trade shows, promotional programs, community meetings run smoothly. May require participation at events as well.
• Assist with identification of requirements for meeting, seminars/webinars, community events and trade shows. Includes project scope for event coordination and any collateral, give-away, information assembly.
• Participates in community projects that enhance the Bank's image while advancing its objectives / mission by working with members of the public and community groups.
• Supports Marketing Manager across all department tasks.

 Knowledge, Skills Education and Work Experience:

• Undergraduate degree required. Specialization in Marketing/Communications preferred.
• 1-2 years of marketing experience helpful.
• Strong project and time management skills, with the ability to articulate recommendations that support the Bank’s growth and marketing plans.
• Knowledge of current and emerging online tactics to assist in driving revenue and growth. 
• Strong collaborator and team player.
• Ability to analyze campaign information with an eye toward ROI and bank growth.
• Highly organized with the ability to manage and lead multiple projects simultaneously.
• Excellent communication (written and verbal) skills are a must for effectively supporting the internal team and gaining/maintaining internal trust across business lines.
• Working knowledge of Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign, etc.) helpful
• Experience working with various social media tools and leveraging social media research and insights to help guide recommendations and setting KPI metrics a plus.

About UniBank

We are UniBank, a team of civic-minded financial professionals and all-around great people working together to enrich people, businesses and municipalities across New England. We don't abide by the doctrine of big, national banks. What we believe is different. What we believe is unique. We believe in our community. And we believe in the people who live here. We believe in committing time and financial support to local nonprofits. We believe in finding innovative solutions for affordable housing, community development and independent business. And yet, we are bankers. We are a mutual bank, owned by its customers, dedicated to local service. We are technology leaders. Since launching our first online payment platform in 2003, we've never stopped delivering the most effective technology to our customers. We are a unique blend of consumer, civic and business banking with more than 150 years of history. We are an exception to the rule. 

We are unique. Unique to people. Unique to business. Unique to local government.

We are UniBank. Bank Different. Bank Unique. 

This position is not subject to SAFE Act Registration Requirements. Pursuant to the SAFE Act requirements, all applicants for employment who will be engaged in residential loan mortgage originations (as defined by the SAFE Act) must register with the federal registry system and maintain a status in good standing under the SAFE Act requirements.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran or as an individual with a disability.

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