Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Overview
Strat Media is looking for a Performance Media Buyer who thrives in a fast-paced, data-driven environment to join us and help drive profitability for the business. The ad platform team you’ll be a part of will be responsible for acquiring ROI-positive traffic to Strat Media and its properties via Meta, TikTok, and Google ads. The person in this role will support our Meta and TikTok monetized content marketing efforts by curating highly relevant video content to drive performance and ROAS.
Responsibilities
Experience
Join our team as a Media Buyer and contribute to creating impactful advertising strategies that resonate with audiences across various channels. Your expertise will play a vital role in driving our clients' success in the competitive marketplace.
Job Type: Full-time
Pay: From $100,000.00 per year
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Work Location: In person